Interviews
Twitter as traditional retail slumps - Tutti Bella
09 May '09
5 min read
Special occasions also drive business, and for the upcoming graduation, wedding, and reunion season, party dresses from Luna Luna Copenhagen, Flowers by Zoe, Isabel Garreton, and Saurette will fly off the warehouse shelves. Eco-minded moms are able to purchase organic cotton and bamboo clothing from Positively Organic and Kicky Pants, and with Father's Day coming up, the boutique is stocked up on its masculine yet fashionable diaper bags for men.
Another thing that has helped this nine year old online boutique thrive is a commitment to its medium.
"We have had many requests from customers who ask when we're going to have a 'real' store. At this point, we have no plans for a brick and mortar storefront. By being an online retailer, we have access to a global customer base and loyal shoppers from throughout the U.S."
"Our inventory reflects that too, and we have literally thousands of items online. Customers in some parts of the country often don't have local access to the latest fashions as early as shoppers on the coasts, but when they shop online at Tutti Bella, they find the latest trends and hottest styles. Because we don't sell anything we don't have in stock and ready to ship, we also can provide fast delivery," Ciliberto says.
To serve today's bargain savvy shoppers, Tutti Bella has adjusted to economic realities by offering additional promotions and incentives.
"Our goal is to always treat our internet customers as well as we would treat them if they were walking in a door and standing in front of us. So far, that philosophy has paid off, so we'll keep doing what we do. By adding new technologies like Twitter to communicate with our market, we are recognizing the challenges of this time period and doing what we can to weather this economic ride," she says.
Another thing that has helped this nine year old online boutique thrive is a commitment to its medium.
"We have had many requests from customers who ask when we're going to have a 'real' store. At this point, we have no plans for a brick and mortar storefront. By being an online retailer, we have access to a global customer base and loyal shoppers from throughout the U.S."
"Our inventory reflects that too, and we have literally thousands of items online. Customers in some parts of the country often don't have local access to the latest fashions as early as shoppers on the coasts, but when they shop online at Tutti Bella, they find the latest trends and hottest styles. Because we don't sell anything we don't have in stock and ready to ship, we also can provide fast delivery," Ciliberto says.
To serve today's bargain savvy shoppers, Tutti Bella has adjusted to economic realities by offering additional promotions and incentives.
"Our goal is to always treat our internet customers as well as we would treat them if they were walking in a door and standing in front of us. So far, that philosophy has paid off, so we'll keep doing what we do. By adding new technologies like Twitter to communicate with our market, we are recognizing the challenges of this time period and doing what we can to weather this economic ride," she says.
Tutti Bella LLC
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