Home / Knowledge / News / Apparel/Garments / Unit Clothing launches 'Age of Panic'
Unit Clothing launches 'Age of Panic'
19
May '09
Australia's fastest growing action sports label, Unit Clothing is teetering on the edge of controversy once more following the launch of a campaign to promote its 'Age of Panic' theme.

Unit has released its own range of face masks and respirators in an effort to combat the global threat of swine flu.

Retaining its renowned edge, Unit has photographed its models demonstrating the products in a dimly-lit cold storage facility, surrounded by the hanging carcasses of freshly-slaughtered pigs.

The launch of the products and accompanying stark visuals come less than a year after the brand became quite the talking point for its campaign featuring a topless model bathing in milk and Froot Loops.

Unit Creative Director, Paul Everest said the concept built upon growing unrest surrounding the virus.

"2009 has seen us truly enter 'The Age of Panic'," said Everest. "Our range is influenced by our surroundings and society's progression - face masks and respirators are the next logical step.

"We are living in perhaps the most incredible time of human existence -- financial crises, terrorism threats, superpowers crumbling, fossil fuel warfare, prescription drug empires, global warming, separate internet realities and now the very real threat of a global pandemic.

"Reality is hard-hitting and so are our campaigns -- this is no exception.

"Unit is ensuring we are well prepared for what may lay around the corner, and our core consumers will look great doing it."

Unit Clothing

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search