Home / Knowledge / News / Apparel/Garments / Cotton Incorporated unveils sustainability updates
Cotton Incorporated unveils sustainability updates
21
May '09
Cotton Incorporated, the research and marketing company for U.S. cotton, went live with two sustainability-oriented Web sites: Cotton Today (CottonToday.cottoninc.com), a resource chronicling the continuing environmental advances and research of the cotton industry, and the COTTON. FROM BLUE TO GREEN., an online vehicle for the company's celebrated denim recycling program.

“We are delighted to unveil these sites that demonstrate the cotton industry's commitment to sustainability at the trade and consumer levels,” says J. Berrye Worsham, President and CEO, Cotton Incorporated.

Cotton Today updates what had been the sustainability section of the company's corporate site, Cottoninc.com, with a colorful, engaging and user-friendly exploration of ways in which technology and innovation are making the production and manufacturing of cotton more environmentally friendly.

“Our objective in redesigning this resource center and giving it a direct url, is to provide easy access to the most recent, third-party validated data on the industry's progress in sustainability,” explains Mr. Worsham.

The Cotton Today site is segmented into icon-driven, environmental topic areas such as soil, water, land, energy and habitat. Each section includes colorful graphics, media clips and citations for information sources. The redesign includes a homepage with footage of a cotton field in the breeze as a background. The homepage content can be hidden to appreciate the “view.” Another highlight is the direct dialogue option, “Ask the Sustainability Desk,” through which visitors can submit questions directly to Cotton Incorporated scientists, who will then post replies. Dynamic photos and video clips are also available throughout the site, providing visually engaging insights into the world of cotton.

The COTTON. FROM BLUE TO GREEN. denim drive is a successful consumer program through which used denim is collected, converted into sustainable UltraTouch Natural Cotton Fiber Insulation, then donated to communities in need in the Gulf Coast Region. The dedicated web site, which serves as an integral vehicle for program information, underwent a complete redesign and domain name change, handled by The Rock Group in Pittsburgh, and is now accessible here.

The revamped Web site now includes more user-friendly features like a running tally of jeans and also shows a representation of how many houses have been built with the insulation to date.

Site visitors can also learn how to get involved in the denim drive, the process of recycling denim into natural cotton fiber insulation, and how the material assists communities in need. www.CottonFromBlueToGreen.org also contains information about denim drop-off locations, retail partners, and insulation contributions to several Habitat for Humanity affiliates.

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search