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rbb Style for DuMi Shapewear
May '09
rbb Style Group, the fashion, art and lifestyle-focused division of the national full-service agency rbb Public Relations that operates offices in Miami and New York, was named agency of record for DuMi Shapewear, the innovative line of sexy, feminine underpinnings that offer serious shaping, sculpting and lifting.

Conceived at designer Amber Taylor's humble kitchen in New York, DuMi Shapewear is gorgeous, flattering and specifically designed to enhance the fit and feel of contemporary fashion. DuMi was born with the idea that a girl can have her cake, eat it, and still fit into her skinny jeans!

“We love clothes,” said Taylor, “but as we've gotten into our 30's we're finding it takes more effort to look good and feel contemporary in fashion. Made from the finest organic fabrics, DuMi has created a beautiful line of lingerie to help women get dressed and feel their best every day.”

rbb Style Group will develop and implement a comprehensive public relations campaign for DuMi Shapewear (du-mi.com), encompassing a wide range of brand awareness, media outreach, product placement and consumer targeted initiatives. The agency brings the experience and expertise of rbb Style Group director Cece Feinberg and her team to the upcoming marketing campaign.

According to Feinberg, the public relations campaign will begin immediately by introducing members of the fashion and lifestyle press to the debut DuMi Shapewear collection, which offers panties, tanks, and thigh shapers in nudes and sexy prints that not only look and feel great, but are also able to nip, tuck and contour bodies in all the right places. “With DuMi, women no longer have to choose between fashion and function,” said Feinberg.

DuMi Shapewear

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