Home / Knowledge / News / Apparel/Garments / rbb Style for DuMi Shapewear
rbb Style for DuMi Shapewear
21
May '09
rbb Style Group, the fashion, art and lifestyle-focused division of the national full-service agency rbb Public Relations that operates offices in Miami and New York, was named agency of record for DuMi Shapewear, the innovative line of sexy, feminine underpinnings that offer serious shaping, sculpting and lifting.

Conceived at designer Amber Taylor's humble kitchen in New York, DuMi Shapewear is gorgeous, flattering and specifically designed to enhance the fit and feel of contemporary fashion. DuMi was born with the idea that a girl can have her cake, eat it, and still fit into her skinny jeans!

“We love clothes,” said Taylor, “but as we've gotten into our 30's we're finding it takes more effort to look good and feel contemporary in fashion. Made from the finest organic fabrics, DuMi has created a beautiful line of lingerie to help women get dressed and feel their best every day.”

rbb Style Group will develop and implement a comprehensive public relations campaign for DuMi Shapewear (du-mi.com), encompassing a wide range of brand awareness, media outreach, product placement and consumer targeted initiatives. The agency brings the experience and expertise of rbb Style Group director Cece Feinberg and her team to the upcoming marketing campaign.

According to Feinberg, the public relations campaign will begin immediately by introducing members of the fashion and lifestyle press to the debut DuMi Shapewear collection, which offers panties, tanks, and thigh shapers in nudes and sexy prints that not only look and feel great, but are also able to nip, tuck and contour bodies in all the right places. “With DuMi, women no longer have to choose between fashion and function,” said Feinberg.

DuMi Shapewear


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Urmil Arya

Sushila International, a well established textile organisation established ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search