Home / Knowledge / News / Apparel/Garments / rbb Style for DuMi Shapewear
rbb Style for DuMi Shapewear
21
May '09
rbb Style Group, the fashion, art and lifestyle-focused division of the national full-service agency rbb Public Relations that operates offices in Miami and New York, was named agency of record for DuMi Shapewear, the innovative line of sexy, feminine underpinnings that offer serious shaping, sculpting and lifting.

Conceived at designer Amber Taylor's humble kitchen in New York, DuMi Shapewear is gorgeous, flattering and specifically designed to enhance the fit and feel of contemporary fashion. DuMi was born with the idea that a girl can have her cake, eat it, and still fit into her skinny jeans!

“We love clothes,” said Taylor, “but as we've gotten into our 30's we're finding it takes more effort to look good and feel contemporary in fashion. Made from the finest organic fabrics, DuMi has created a beautiful line of lingerie to help women get dressed and feel their best every day.”

rbb Style Group will develop and implement a comprehensive public relations campaign for DuMi Shapewear (du-mi.com), encompassing a wide range of brand awareness, media outreach, product placement and consumer targeted initiatives. The agency brings the experience and expertise of rbb Style Group director Cece Feinberg and her team to the upcoming marketing campaign.

According to Feinberg, the public relations campaign will begin immediately by introducing members of the fashion and lifestyle press to the debut DuMi Shapewear collection, which offers panties, tanks, and thigh shapers in nudes and sexy prints that not only look and feel great, but are also able to nip, tuck and contour bodies in all the right places. “With DuMi, women no longer have to choose between fashion and function,” said Feinberg.

DuMi Shapewear

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search