Hasbro-branded apparel products to hit retail shelves globally
03 Jun '09
4 min read
G.I. JOE In 1964, the introduction of Hasbro's G.I. JOE line created the “action figure” category. Since then, the G.I. JOE property has evolved, delivering a unique brand of action for each new generation. This summer, fans of all ages will see the G.I. JOE franchise taken to the next level with the major motion picture release of G.I. JOE: THE RISE OF COBRA, on August 7, 2009. In conjunction with the film, consumers will also be able to suit up in a wide variety of t-shirts from Falcon Trading (Philippines); Fortune Fashions (U.S.); Jem Sportswear* (U.S.); La Polar S.A. (Chile); Streetwear (U.S., Canada); Up Sky (Hong Kong); and Wilson Imports (U.K., Ireland).
LITTLEST PET SHOP LITTLEST PET SHOP continues to stand its ground as one of the fastest growing brands among girls and just as they simply can't get enough of the pets, the same goes for LITTLEST PET SHOP fashion. Girls will have plenty to be excited about this year with new tees from Danman S.A. de C.V. (Mexico); Fortune Fashions (U.S.); Industrias St. Jack's S.A. de C.V. (Central America); Lunender S.A. (Brazil); Smith & Brooks (UK, Ireland); Carel (France); Sahinler (Spain); TV Mania (Germany); and Van der Erve (Poland).
TONKA TONKA has been at the center of boys' play for more than 60 years. Like the trucks, the graphic t-shirt lines coming to market will also be tough and durable from 80s Tees (U.S., Canada); Completely Independent (U.K., Ireland); Famous Forever Clothing (U.K., Ireland); and Mad Engine* (U.S., Canada).
MONOPOLY As the best-selling board game in the world, MONOPOLY has earned its place in popular culture and licensees are counting on many of the 200 million MONOPOLY game owners wanting to wear what they play in the form of graphic t-shirts from Famous Forever Clothing (U.K., Ireland); Fortune Fashions (U.S); Global Licensing (U.K., Ireland); Mad Engine* (U.S., Canada); and Streetwear (U.S., Canada).
Hasbro will showcase several of the trendy tees along with a wide variety of other apparel items at the Licensing International Expo in Las Vegas on June 2-4, 2009 in Hasbro Booth No. 1825.
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