Interviews
Threader brings cohesion to street dance industry
16 Jun '09
2 min read
Streetwear clothing company, Wildchild Nation, launches Threader, the first online streetwear marketplace for choreographers and entertainers.
"I looked at my peers in the choreography industry and realized many had streetwear for sale at events and whom have a huge audience, but were missing a way to reach their fans," says Luam, hip hop choreographer/dancer and co-founder of Wildchild Nation.
"We've built the infrastructure behind our streetwear brand to be able to provide the online distribution they were lacking. It was a natural growth of our streetwear clothing business."
Threader brings cohesion to the street dance industry in bringing all of the major choreographers and entertainers together on one site. "We have long been looking for a way to unify the industry, enabling cross promotion of everyone's fan base.
Threader is the first e-commerce streetwear portal which achieves that goal." The site features the celebrities themselves modeling their merchandise, leverages social media to create an engaging user experience, and streamlines the purchasing process.
Threader has already been well received in the streetwear industry with many entertainers inquiring about distributing their streetwear brand through the service. One of the first partners to launch on the site is Dance2XS, a leader in international dance and entertainment talent.
"Our large international following have asked us for ways to purchase our merchandise, but we haven't been able to effectively manage the distribution of our streetwear until now," says Patrick Chen, Founder and CEO of Dance 2XS. Other partners currently available on the site include the AmountBoyz, Laurieann Gibson, Tatoot, and Wildchild Nation's own streetwear brand, Wildchild.
"I looked at my peers in the choreography industry and realized many had streetwear for sale at events and whom have a huge audience, but were missing a way to reach their fans," says Luam, hip hop choreographer/dancer and co-founder of Wildchild Nation.
"We've built the infrastructure behind our streetwear brand to be able to provide the online distribution they were lacking. It was a natural growth of our streetwear clothing business."
Threader brings cohesion to the street dance industry in bringing all of the major choreographers and entertainers together on one site. "We have long been looking for a way to unify the industry, enabling cross promotion of everyone's fan base.
Threader is the first e-commerce streetwear portal which achieves that goal." The site features the celebrities themselves modeling their merchandise, leverages social media to create an engaging user experience, and streamlines the purchasing process.
Threader has already been well received in the streetwear industry with many entertainers inquiring about distributing their streetwear brand through the service. One of the first partners to launch on the site is Dance2XS, a leader in international dance and entertainment talent.
"Our large international following have asked us for ways to purchase our merchandise, but we haven't been able to effectively manage the distribution of our streetwear until now," says Patrick Chen, Founder and CEO of Dance 2XS. Other partners currently available on the site include the AmountBoyz, Laurieann Gibson, Tatoot, and Wildchild Nation's own streetwear brand, Wildchild.
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