Home / Knowledge / News / Apparel/Garments / Threader brings cohesion to street dance industry
Threader brings cohesion to street dance industry
16
Jun '09
Streetwear clothing company, Wildchild Nation, launches Threader, the first online streetwear marketplace for choreographers and entertainers.

"I looked at my peers in the choreography industry and realized many had streetwear for sale at events and whom have a huge audience, but were missing a way to reach their fans," says Luam, hip hop choreographer/dancer and co-founder of Wildchild Nation.

"We've built the infrastructure behind our streetwear brand to be able to provide the online distribution they were lacking. It was a natural growth of our streetwear clothing business."

Threader brings cohesion to the street dance industry in bringing all of the major choreographers and entertainers together on one site. "We have long been looking for a way to unify the industry, enabling cross promotion of everyone's fan base.

Threader is the first e-commerce streetwear portal which achieves that goal." The site features the celebrities themselves modeling their merchandise, leverages social media to create an engaging user experience, and streamlines the purchasing process.

Threader has already been well received in the streetwear industry with many entertainers inquiring about distributing their streetwear brand through the service. One of the first partners to launch on the site is Dance2XS, a leader in international dance and entertainment talent.

"Our large international following have asked us for ways to purchase our merchandise, but we haven't been able to effectively manage the distribution of our streetwear until now," says Patrick Chen, Founder and CEO of Dance 2XS. Other partners currently available on the site include the AmountBoyz, Laurieann Gibson, Tatoot, and Wildchild Nation's own streetwear brand, Wildchild.

Wildchild Nation


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search