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Weak pound boosts sales of tourist t-shirts for Shirtworks
07
Jul '09
Shirtworks, one of Oxford's leading T-shirt printing and promotional items companies, has announced increased summer T-shirt printing orders for the Oxford and London tourist industry, believed to be a result of the weaker pound. Shirtworks, well-known by the Oxford University colleges and sports clubs, is also a major supplier of the famous Oxford T-shirts on sale throughout the city, and also many of the London Underground T-shirts that are sold throughout London.

"We're seeing a healthy increase in orders for the T-shirt designs specifically sold by the Oxford and London shops that cater for tourists," commented Arron Harnden, MD of Shirtworks. "June and July are always busy months for us, what with summer camps and sports clubs holding special events, and also because of the tourist industry. But this year, it's the latter that seems to be faring the best, both for the Oxford University and London Underground designs."

Whilst the weaker pound has caused severe problems for other industries, the economic situation regarding the pound is actually benefiting the tourist industry. "I suppose the tourists are looking at the t-shirts and thinking that they're such bargains because of the exchange rate, they'll buy a couple more for friends back home," Arron suggested. "We know that the London t-shirts are popular with the American and Japanese tourists, so if the pound is stretching further, it's no surprise that T-shirt sales are up."

Shirtworks was founded in 1985 and is now a leading direct supplier of promotional clothing, corporate gifts and promotional merchandise with the capacity to print orders of any size. At the Shirtworks promotional clothing workshop, there are screenprinting machines capable of printing logos and designs up to 10 ink colours, and machines which can embroider logos up to 7 thread colours. Shirtworks also holds large stocks of the most popular garments, including products from Screenstars, Jerzees, Hanes, Kustom Kit, Beechfield and Result.

Shirtworks Ltd


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