Home / Knowledge / News / Apparel/Garments / Quagmire succeeds with modern twist on golf, sportswear style
Quagmire succeeds with modern twist on golf, sportswear style
17
Jul '09
Quagmire, the lifestyle apparel company known for its edgy, modern golf and sportswear, has retained Vienna, Virginia-based Buffalo Communications ("Buffalo") to provide media-relations and publicity services.

The brand's slogan, "Not Fit for the Fairway," stresses that golfers don't have to be low handicappers to have fun and look great. Style group names like "Dead Right," "Wormburner" and "Hazard" underline Quagmire's lighthearted approach to fashion.

"A favorite of both Hollywood celebrities and Tour professionals, Quagmire has established a very compelling market position," says Rich Katz, Managing Director of Buffalo. "The line's unique viewpoint appeals to a fashionable, energetic audience, and we're excited to put our PR muscle behind this 'cool' brand to further raise its profile."

Buffalo will develop and execute a multi-platform promotional program emphasizing Quagmire's trademark styling that embodies a fun, irreverent attitude and casual surfer-chic aesthetic. Positioning Quagmire for consistent, high-profile editorial coverage in a wide array of fashion, lifestyle, golf and business media will fuel its foray into the U.S. market, as the brand already holds widespread acceptance and strong sell-through in Canada and the Caribbean.

"Quagmire is meant to be worn anywhere life takes you, from the beach to the golf course to the downtown scene," says co-founder Geoff Tait. "While respecting golf's traditions, the line incorporates the comfortable, more funky elements of our favorite surf and skate designs for a laid-back look. Ultimately, it's about smashing your drives, hanging with your buddies and feeling good in what you wear."

The 2009 Quagmire collection, in stores now, includes a variety of polos, button-ups, blazers, shorts, pants, capris, skirts and dresses. Distinguished by cut-and-sew detailing, unique logo and pocket placement, and contrast stitching, the pieces retail from $29 for some accessories to $85 for select bottoms.

Crafted from the environmentally-friendly "Gud 'N Dri" fabric, performance characteristics include breathability, durability, fast-drying properties, UV protection and antimicrobials to provide comfort on and off the course. Additionally, the pieces are soft, static-free, wrinkle- and piling-resistant.

Quagmire is sold at prestigious on-course shops throughout Canada, including Canadian Open hosts Angus Glen and Glen Abbey, Crowbush Golf and Beach Resort, The Fairmont Banff Springs, Fox Harb'r Golf Resort & Spa, Hamilton Golf and Country Club, Redtail and Tobiano.

The line is also available at the country's largest golf retailers, Golf Town and Nevada Bob's, as well as Sporting Life in Toronto. Caribbean and U.S. customers include the Four Seasons Resort Great Exuma at Emerald Bay, Iron Horse, Ka'anapali Golf Resort, Olympic Golf and the Ritz-Carlton Orlando.

Quagmire

Must ReadView All

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Textiles | On 2nd Dec 2016

Indian currency crisis impacts global cotton market

The currency crisis in India, marked by insufficient supply of new...

Huang Wei from Fiber Raw Material Dept of Sinopec Chemical Commercial Holding speaking at the Forum

Textiles | On 2nd Dec 2016

Huge potential for nylon consumption: Experts

There is huge potential for increase in nylon consumption said...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search