Cato receives three bronze Telly Awards for ad campaigns
06 Aug '09
2 min read
The Cato Corporation was recently awarded three bronze 2009 Telly Awards, one for each of their Spring, Summer and Holiday 2008 TV branding campaigns.
The Telly Awards are one of the most prestigious awards in advertising and video/film production, recognizing the very best in television commercials and programs. The 2009 Telly Awards received over 13,000 entries from 50 states and 30 countries, of which less than 1,300 received awards at either the silver or bronze levels.
To maintain brand identity for Cato, each TV spot in the 2008 campaign features the same model and custom music score. In each spot, the model showcases three different outfits. Her fashion style and beauty brings everything around her to life - spring's garden flowers, the summer farmers market and holiday festivities.
The Cato Corporation's positioning strategy was to build brand awareness among women with active lifestyles who are looking to have all of their fashion needs met in one store. The campaign focused on communicating fashion, quality and selection to the targeted female audience.
The 2008 Cato Fashions branding campaign was created by Barber Martin Agency, of Richmond, Virginia, the company's agency of record for ten years, and production company Park Group with director, Kevin Emmons.
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