Home / Knowledge / News / Apparel/Garments / Dressmaker In A Box uses woman's 'Fit Print' to make clothes
Dressmaker In A Box uses woman's 'Fit Print' to make clothes
08
Sep '09
Dressmaker In A Box, an innovative women's apparel company that blends the fit of previous generations with convenience of today's world, recently launched its web site that specializes in wearable art and detail-oriented clothing that is offered in both made-to-measure and ready-made sizes.

What separates DressmakerInABox.com is they have found an easier and faster way for women to get custom-fit clothing. In doing so, the customer uses their patent-pending Fitting Garment to frame her body to get precise measurements.

The Fitting Garment technique replaces the use of a traditional measuring tape and has been successfully used on many women during the past several years. Preferring to give a dressmaker almost a duplicate of the woman's body instead of a set of numbers, when she's not there in person, makes good sense. The Fitting Garment is usually no more than three pieces tightly fastened on the body like a swimsuit to get its replica or "fit print".

Putting on and adjusting the Fitting Garment should take less than 10 minutes and almost as important, doesn't require filling out a lengthy sizing chart like other websites for online custom-fit clothing. The Fitting Garment is used for all of their made-to-measure garments. It comes with a postage-paid United States Post Office box to be mailed back from any post office or handed by the neighborhood postman/woman. No additional cost is added to the purchase price.

DressmakerInABox.com offers a variety of clothing options, from jackets and suits to pants and skirts to evening gowns and bridesmaids dresses.

Besides trying it on to get a close fit to the body, the woman will also mark the actual location of their bust, waist, hips and hemline to get the proportions right. The entire process from placing the order to completion should take four to six weeks, ahead of the industry average.

Michele Battise, CEO and founder of DressmakerInABox.com, said: "Many women will agree that while they like the convenience of buying ready-made clothing, too often they are not happy with the fit. Most settle anyway, neither having the time or resource for a better option. The Fitting Garment changes all that."

This problem Battise discusses is a fairly new one, she explains. Until the 1920's the lifestyles of most women allowed them to hire a dressmaker or sew for themselves thus generalized sizing wasn't a concern. A standardized and quick way to have a good fitting garment, no matter the body type, is what she had in mind early in her career.

More than 20 years ago she started chalking the outline of a woman's body to stitch by - a technique which later evolved into the Fitting Garment. Eventually, she gained a reputation for helping women petite to plus size look beautiful in their clothing, particularly in wedding parties or wanting to wear the latest fashion.

DressmakerInABox.com has come up with a new model for dressmaking in the 21st century. Together with the interesting designs the company sells, they should be successful for the designer's next 20 years. Stay tuned for their new collection this fall featuring textiles from Northern California photo-artist, www.gardendelightsarts.com - they're garments to remember. Rand, a photographer, creates unique artwork that celebrates nature.

Battise concluded: "The feedback and positive comments we have heard so far have been truly overwhelming. Women have been telling us they have never had a dress or garment fit so wonderfully."

Dressmaker In A Box


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search