Dressmaker In A Box uses woman's 'Fit Print' to make clothes

08 Sep '09

3 min read

Dressmaker In A Box, an innovative women's apparel company that blends the fit of previous generations with convenience of today's world, recently launched its web site that specializes in wearable art and detail-oriented clothing that is offered in both made-to-measure and ready-made sizes.

What separates DressmakerInABox.com is they have found an easier and faster way for women to get custom-fit clothing. In doing so, the customer uses their patent-pending Fitting Garment to frame her body to get precise measurements.

The Fitting Garment technique replaces the use of a traditional measuring tape and has been successfully used on many women during the past several years. Preferring to give a dressmaker almost a duplicate of the woman's body instead of a set of numbers, when she's not there in person, makes good sense. The Fitting Garment is usually no more than three pieces tightly fastened on the body like a swimsuit to get its replica or "fit print".

Putting on and adjusting the Fitting Garment should take less than 10 minutes and almost as important, doesn't require filling out a lengthy sizing chart like other websites for online custom-fit clothing. The Fitting Garment is used for all of their made-to-measure garments. It comes with a postage-paid United States Post Office box to be mailed back from any post office or handed by the neighborhood postman/woman. No additional cost is added to the purchase price.

DressmakerInABox.com offers a variety of clothing options, from jackets and suits to pants and skirts to evening gowns and bridesmaids dresses.

Besides trying it on to get a close fit to the body, the woman will also mark the actual location of their bust, waist, hips and hemline to get the proportions right. The entire process from placing the order to completion should take four to six weeks, ahead of the industry average.

Michele Battise, CEO and founder of DressmakerInABox.com, said: "Many women will agree that while they like the convenience of buying ready-made clothing, too often they are not happy with the fit. Most settle anyway, neither having the time or resource for a better option. The Fitting Garment changes all that."

This problem Battise discusses is a fairly new one, she explains. Until the 1920's the lifestyles of most women allowed them to hire a dressmaker or sew for themselves thus generalized sizing wasn't a concern. A standardized and quick way to have a good fitting garment, no matter the body type, is what she had in mind early in her career.

More than 20 years ago she started chalking the outline of a woman's body to stitch by - a technique which later evolved into the Fitting Garment. Eventually, she gained a reputation for helping women petite to plus size look beautiful in their clothing, particularly in wedding parties or wanting to wear the latest fashion.

DressmakerInABox.com has come up with a new model for dressmaking in the 21st century. Together with the interesting designs the company sells, they should be successful for the designer's next 20 years. Stay tuned for their new collection this fall featuring textiles from Northern California photo-artist, www.gardendelightsarts.com - they're garments to remember. Rand, a photographer, creates unique artwork that celebrates nature.

Battise concluded: "The feedback and positive comments we have heard so far have been truly overwhelming. Women have been telling us they have never had a dress or garment fit so wonderfully."

Dressmaker In A Box

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