'In the Raw' clothing line now under new trademark
03 Oct '09
2 min read
Muscle Flex Inc. announced that it has released the logo designs for its “In the Raw” product line. The Muscle Flex “In the Raw” product line is going to include a number of product offerings that are a part of its registered trademark wares and services.
The “In the Raw” clothing line will be a diversified portfolio of “In the Raw” branded merchandise. “In the Raw” products include multiple lines of apparel, such as caps, T-shirts and workout wear, extreme sports, reality-based videos and related music skewed to the extreme sports and mixed martial arts categories.
Muscle Flex is currently completing its first generation “In the Raw” T-shirts and selected exercise and fashion apparel as well as developing a line of Muscle Flex “In the Raw” denim jeans that it is currently in the process of reviewing a number of co-branding opportunities.
The multi-year trademark dispute between Muscle Flex's “In the Raw” and WWE's “Raw” trademark concluded in April of this year when Muscle Flex Inc. successfully defended its “In the Raw” trademark against WWE “Raw” trademark application 1,153,018 in a final Federal Court appeal by the WWE. Previously, on June 18, 2008, the Canadian Intellectual Property Office (CIPO) Opposition Board issued its final decision with respect to the WWE Canadian trademark application for "RAW." The ruling confirmed that certain wares listed in the RAW trademark application 1,153,018 were confusingly similar and thus lacked distinctiveness from the "In the Raw" registered trademark.
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