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Denim garments with 360 degree stretch-movement
08
Oct '09
Bi-Elastic Movement (BEM) is the full expression of a truly revolutionary line of fabrics. The new 'Bi-Elastic Movement' collection from Santana Textiles, Brazil is distinguished by stretching in all directions and making a 360 degree stretch-movement in denim garments possible.

The technology behind BEM was developed as a textile response for two major global consumer market movements: Conscious Consumer and Humanization.Pointing those who are searching for eco-friendly products, BEM fabrics are exclusively weaved with eco-friendly elastomer yarns from CREORA.

Afterall, caring for the enviroment is a primordial question. BEM fabrics do recognize jeans consumers as human beings with their natural limitations like flexibility and mobility, hence besides being 'stylish' and good looking like a regular denim can be, BEM jeans also care for the human body.

Caring that goes beyond physical or thermal protection. Due to the multi-directional elasticity, BEM jeans garment will not pressure or constrict the joints, will reduce muscle and joint aches or fatigues thus enhancing concentration at work or at school, significantly reducing weariness by the end of the day, resulting on a better quality of life .

Based on BEM fabrics, and with the creative hands of denim designers, each jean consumers will experience a different feeling according to their specific needs such as better blood circulation, greater movement range, freedom sensation, extra-comfort fit and many more.

Fibre2fashion News Desk - India

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