Home / Knowledge / News / Apparel/Garments / Cabela's & CHS : win-win partnership for Cenex brand
Cabela's & CHS : win-win partnership for Cenex brand
21
Oct '09
Cabela's Incorporated has partnered with CHS, a leading energy, grains and foods company, to create a new credit card and loyalty program for Cenex, a brand of CHS.

The new Cenex co-branded Cabela's CLUB Visa card offers the same great benefits as the Cabela's CLUB Visa credit card, with the added benefit for all CLUB members of double points or 2 percent in CLUB points for every purchase made at any of the 1,600 Cenex-branded fueling centers. Additionally, CLUB members receive 2 percent for all purchases at Cabela's and 1 percent for all non-Cabela's purchases. Points can be redeemed for free Cabela's merchandise of the cardholders' choice. Cenex co-branded CLUB card members will also receive exclusive discounts and invitations to member-only events. The card will have no annual fee.

“We are excited about this win-win partnership for Cabela's and CHS,” said Joe Friebe, World's Foremost Bank President and Chief Executive Officer. “Offering additional points at Cenex locations aligns with our long-term strategy to reward our loyal CLUB members with new and unique benefits to enhance their outdoor lifestyle and CHS benefits by leveraging these engaged customers to drive brand recognition and market share.”

CHS will promote the Cenex co-branded Cabela's CLUB Visa online and in its fueling centers starting in mid-October. Under this exclusive partnership, Cenex is the only petroleum brand able to offer double CLUB points on a co-branded Cabela's CLUB Visa.

“The Cenex brand is well-known in rural America, particularly in the West and Midwest, which aligns with Cabela's core customer base,” said Friebe. “Both brands enjoy strong recognition among people who enjoy the outdoors and this partnership rewards those members with more opportunities for free gear from Cabela's.”

“CHS is thrilled to collaborate with Cabela's,” said Rick Cummings, CHS Vice President of Refined Fuels Marketing. “There is good synergy between the strong Cenex and Cabela's brands, and we are pleased to offer these additional reward opportunities to our valued customers.”

Cabela's Incorporated


Must ReadView All

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Textiles | On 20th Apr 2018

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Vietnam earned $7.339 billion from textile and garment exports in the ...

Uganda yet to exploit AGOA benefits: US envoy Malac

Apparel/Garments | On 20th Apr 2018

Uganda yet to exploit AGOA benefits: US envoy Malac

Uganda is yet to take full advantage of the Africa Growth and...

Courtesy: KBR, Inc

Textiles | On 20th Apr 2018

KBR completes KPIC’s ethylene plant revamp project

KBR, Inc. has successfully completed the ethylene plant revamp...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search