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Hampshire-Geoffrey Beene renew license for men's sweaters
05
Nov '09
Hampshire Group, Limited, a leading provider of women's and men's fashion apparel, today announced a three year extension of the Company's license agreement with Geoffrey Beene, LLC for the design, production and distribution of men's sweaters under the Geoffrey Beene brand. The new agreement will run through December 31, 2012.

Since 1998, Hampshire Group has licensed the Geoffrey Beene trademark for men's sweaters, and currently provides the brand, a market leader across multiple categories, to national and regional department stores including Macy's, Belk, Bon-Ton and Boscov's.

“We are extremely pleased to be continuing our partnership with an established heritage brand like Geoffrey Beene,” said Mark Lepine, President of Hampshire Group's Men's division. “The renewed agreement further solidifies our portfolio of brands and demonstrates our commitment to providing retailers with superior quality product.”

Merle Sloss, EVP President of Licensing of Geoffrey Beene, LLC, “We are very happy to further our longstanding relationship with Hampshire Group. They have a strong track record and have done a great job in building brand equity in a competitive marketplace.”

Hampshire Group, Limited is a leading U.S. provider of women's and men's sweaters, wovens and knits, and a designer and marketer of branded apparel. Its customers include leading retailers such as JC Penney, Kohl's, Macy's, Belk's and Dillard's, for whom it provides trend-right, branded apparel. Hampshire's owned brands include Spring+Mercer, its “better” apparel line, Designers Originals, Hampshire's first brand and still a top-seller in department stores, as well as Mercer Street Studio, Requirements, and RQT. Hampshire also licenses the Geoffrey Beene and Dockers labels for men's sweaters, both of which are market leaders in their categories, and licenses JOE Joseph Abboud for men's sportswear and Alexander Julian Colours for men's tops.

Geoffrey Beene, LLC is the #1 selling menswear designer brand across major categories in leading department stores. It is also in the philanthropic forefront with GBGB - Geoffrey Beene Gives Back. 100% of the net profits of Geoffrey Beene, LLC fund charitable causes. Through GBGB - Geoffrey Beene Gives Back, more than $146 million has been donated, with over $106 million donated to the Geoffrey Beene Cancer Research Center at Memorial Sloan Kettering Cancer Center. Other causes include Alzheimer's, Heart Disease, Educational Scholarships, Protection of Family, Women and Children, Veterans Support and Animal Welfare.

Hampshire Group, Limited

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