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KCSA to see Frederick's of Hollywood program
16
Nov '09
Frederick's of Hollywood Group Inc. announced that it has selected KCSA Strategic Communications, a leading New York-based communications firm, as its investor relations agency of record.

KCSA will implement a comprehensive investor relations campaign designed to build greater awareness of the Company's turnaround strategy within the investment community. Over its nearly four-decade history, KCSA has established a strong reputation for its work representing numerous public companies. Todd Fromer, Managing Partner of KCSA, will lead the investor relations program and provide strategic counsel on financial communication matters for Frederick's of Hollywood Group.

"Since becoming CEO of Frederick's of Hollywood Group approximately ten months ago, I have worked with the Board of Directors and the senior management team to implement a comprehensive turnaround strategy for the Company and its brands. Many of the improvements we made earlier in the year are already evident to our investors, including reduced costs and changes in our corporate structure. With some of the most significant operating enhancements expected to take hold during fiscal 2010, we believe that this is the best time to expand our efforts to communicate and interact with shareholders and the investment community at large," said Thomas Lynch, the Company's Chairman and Chief Executive Officer.

"We selected KCSA as our partner for their expertise and strong industry relationships. We are confident that they will provide fundamental support to us in accurately communicating our investment opportunity to potential investors and implementing an investor relations function that meets best practices and industry standards," added Mr. Lynch.

"Frederick's of Hollywood is a premier global brand with tremendous potential for growth and expansion. Our team at KCSA is excited about working closely with management to communicate both the unrealized value of the Frederick's of Hollywood brand and the turnaround that is now underway," said Todd Fromer, Managing Partner of KCSA Strategic Communications.

Frederick's of Hollywood Group Inc

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