Home / Knowledge / News / Apparel/Garments / B!witch launches 'Desire' lingerie collection
B!witch launches 'Desire' lingerie collection
16
Nov '09
The premium lingerie brand from the house of Genesis Colors, announced the launch of its Desire collection, which is designed specifically for women who love stylish, glamorous and chic lingerie.

Desire collection is for the new age woman for whom each day is a celebration. Crafted using sensual fabrics, soft laces and delicate embroideries, it is flirty, yet elegant; retro yet modern.

The Bwitch range has highly effective minimisers for the abundant, padded push ups for the petite, enduring, athletic bras for sports, cleavage enhancing bras for seduction. A wide range comprising of all manners of fabrics, colors and cuts with no purpose but sheer delight, which understand a woman's body like no one else can.

According to Ms Nalini Gupta, CEO, GCPL, “There is a wind of change in the Indian market as youngsters are experimenting with stylish and colourful lingerie. From halter neck straps to vibrant and fun ensembles. As per their mood and what they are dressing up for, they are paying a closer attention to stylish innerwear without compromising on quality. Bwitch is gaining high ground with the confident Indian woman.”

Bwitch was launched in July 2008. It is a youthful, seductive, fashionable lingerie brand for the contemporary Indian woman, who is independent and far more experimental in her choices than ever before. After an extensive research and study of the innerwear market, Bwitch brings forth an ideal mix of all the key elements - Fashion, form, function and fit.

The essence of the brand lies on an understanding that lingerie beyond a piece of garment is an extension of a woman's persona. Thus Bwitch gives every woman an opportunity to reflect her individual attitude and lifestyle with an extensive range of products. A style for every mood, thought and occasion that not only compliments the outfit but also accentuates her form.

Genesis Colors(P) Ltd. is the holding company for fashion brands Satya Paul, Deepika Gehani, Shobhaa De and Samsaara. Genesis Colors was established in 2001 and its brands are retailed throughout the country via exclusive stores and an extensive franchisee network.

The new range is available at the Bwitch store in GK1, also Shopper's Stop, Lifestyle, and Westside stores across all metros and key cities pan India.

Genesis Colors (P) Ltd


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search