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B!witch launches 'Desire' lingerie collection
Nov '09
The premium lingerie brand from the house of Genesis Colors, announced the launch of its Desire collection, which is designed specifically for women who love stylish, glamorous and chic lingerie.

Desire collection is for the new age woman for whom each day is a celebration. Crafted using sensual fabrics, soft laces and delicate embroideries, it is flirty, yet elegant; retro yet modern.

The Bwitch range has highly effective minimisers for the abundant, padded push ups for the petite, enduring, athletic bras for sports, cleavage enhancing bras for seduction. A wide range comprising of all manners of fabrics, colors and cuts with no purpose but sheer delight, which understand a woman's body like no one else can.

According to Ms Nalini Gupta, CEO, GCPL, “There is a wind of change in the Indian market as youngsters are experimenting with stylish and colourful lingerie. From halter neck straps to vibrant and fun ensembles. As per their mood and what they are dressing up for, they are paying a closer attention to stylish innerwear without compromising on quality. Bwitch is gaining high ground with the confident Indian woman.”

Bwitch was launched in July 2008. It is a youthful, seductive, fashionable lingerie brand for the contemporary Indian woman, who is independent and far more experimental in her choices than ever before. After an extensive research and study of the innerwear market, Bwitch brings forth an ideal mix of all the key elements - Fashion, form, function and fit.

The essence of the brand lies on an understanding that lingerie beyond a piece of garment is an extension of a woman's persona. Thus Bwitch gives every woman an opportunity to reflect her individual attitude and lifestyle with an extensive range of products. A style for every mood, thought and occasion that not only compliments the outfit but also accentuates her form.

Genesis Colors(P) Ltd. is the holding company for fashion brands Satya Paul, Deepika Gehani, Shobhaa De and Samsaara. Genesis Colors was established in 2001 and its brands are retailed throughout the country via exclusive stores and an extensive franchisee network.

The new range is available at the Bwitch store in GK1, also Shopper's Stop, Lifestyle, and Westside stores across all metros and key cities pan India.

Genesis Colors (P) Ltd

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