Home / Knowledge / News / Apparel/Garments / Vanity joins COTTON. FROM BLUE TO GREEN program
Vanity joins COTTON. FROM BLUE TO GREEN program
23
Nov '09
In September, Cotton Incorporated partnered with fashion specialty retailer Vanity Inc. to launch a nationwide denim drive through the COTTON. FROM BLUE TO GREEN denim recycling program. After collecting denim for a six week period, the retailer exceeded its goal of collecting 100,000 pairs.

“We're delighted that Vanity has surpassed the impressive goal of collecting 100,000 pairs of jeans for the COTTON. FROM BLUE TO GREEN denim recycling program, which will now be converted into UltraTouch natural cotton fiber insulation to aid communities in need,” says Paula G. Rosario, Vice President, Consumer Marketing - Strategic Alliances, Cotton Incorporated.

The denim drive was held from September 16 to November 3 in all 200 Vanity stores. Each location set a goal to collect 500 pairs of jeans, which is enough to insulate one home. Each Vanity store used various outlets to reach out to their local community, with one individual store collecting approximately 9,000 pieces of denim. In total, Vanity has collected approximately 105,000 pairs of jeans, which will be enough to insulate 200 homes in communities in need.

"We are thrilled to have partnered with Cotton Incorporated in this promotion, and to have exceeded our ambitious goal of collecting 100,000 pairs of jeans to insulate 200 homes,” says Rick Weinstein, Vanity President and CEO. “This was a total company effort that reflects the commitment, spirit, and creativity of our employees. Many of the grass-roots efforts by our stores working within their local communities were truly amazing, and reaffirm one of our core principles: to better serve the communities in which we operate,” Weinstein added.

The first COTTON. FROM BLUE TO GREEN denim drive in 2006 collected 14,566 denim pieces nationwide; more than double the anticipated amount. In 2007 and 2008, the COTTON. FROM BLUE TO GREEN denim drive expanded its reach through partnerships with national retailers and organizations, including National Jean Company, Ernest Sewn, Gap, G by Guess, and Guess by Marciano, as well as Warner Bros. Pictures. To date, the natural cotton fiber insulation produced has been used in building new homes for more than 180 families in the Gulf Coast region.

Cotton Incorporated


Must ReadView All

Courtesy: Business wire

Textiles | On 28th Jul 2017

Taiwan launches new products at Outdoor Retailer show

The Taiwan External Trade Development Council (TAITRA) hosted the...

Textiles | On 28th Jul 2017

Clariant, Huntsman present update on planned merger

Clariant and Huntsman Corporation have presented a first update on...

Fashion | On 28th Jul 2017

Kering’s first half consolidated revenue up 28.2%

Kering has announced a consolidated revenue of €7,296.2 million for...

Interviews View All

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
61.1%
No
22.2%
Skip
16.7%

Total Votes: 18

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
33.3%
No
44.4%
Skip
22.2%

Total Votes: 18

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
5.6%
Skip
11.1%

Total Votes: 18

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
50.0%
No
11.1%
Skip
38.9%

Total Votes: 18


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X