Home / Knowledge / News / Apparel/Garments / Maidenform CEO welcomes Bernd Beetz to BoD
Maidenform CEO welcomes Bernd Beetz to BoD
Nov '09
Maidenform Brands, Inc., a global branded marketer of intimate apparel, is pleased to announce that the Board of Directors has elected Bernd Beetz to the Board. Mr. Beetz will also function as a member of the Nominating and Governance Committee.

Since 2001, Mr. Beetz has served as the Chief Executive Officer of Coty Inc., a leading global beauty company with a portfolio of over 40 notable brands in 90 markets worldwide. Prior to joining Coty Inc., Mr. Beetz served as President and Chief Executive Officer of Parfums Christian Dior France, a subsidiary of LVMH. From 1974 to 1998, Mr. Beetz held various management positions throughout Europe at The Procter & Gamble Company.

"We are delighted to welcome Bernd to our board of directors," said Maurice S. Reznik, Chief Executive Officer. "Bernd had demonstrated strong leadership at Coty Inc. and his broad retail, marketing and international experience will serve our company well."

"A leader in their industry, Maidenform continues to experience great success developing innovative products for women worldwide," said Bernd Beetz, Chief Executive Officer, Coty Inc. "I'm thrilled to join the Maidenform board."

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 86-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women.

Maidenform Brands, Inc

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