Home / Knowledge / News / Apparel/Garments / Campaign to promote traditional 'Chechia' skull cap
Campaign to promote traditional 'Chechia' skull cap
Nov '09
The second traditional 'chechia' promotional campaign has been organized by Tunisia's National Handicraft Organization in association with the National Handicraft Corporation. The chechia is Tunisia's traditional close-fitting red skull cap.

The campaign which has been sponsored by the Trade and Handicrafts Ministry opened on November 15 and will continue till November 30. The event is being organized with an objective to encourage Tunisians to purchase more traditional products.

Around 40 tradesmen from eight provinces such as Tunis, la Manouba, Sousse, Gabès, Jendouba, Béja, Zaghouan and Tataouine are participating in this campaign, wherein the customers can experience an extensive range of 'chechia' and receive a discount of 5 to 20% on it.

A promotional campaign will also be conducted during this event, in a bid to guide citizens about various outlets where the campaign is being held.

The country celebrates the National Traditional Industries and National Dress Day, every year on March 16, when Tunisian civil servants don traditional garments including the chechia, which particularly are of red colour.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

PVH Corp Q1 2017 revenue rises 4%

The first quarter revenue of fiscal 2017 at apparel marketer PVH Corp ...

Courtesy: Levi Strauss & Co

Apparel/Garments | On 26th May 2017

LS&Co. to fund water saving solutions

LS&Co. will fund to the tune of more than $350,000 the solutions...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search