Home / Knowledge / News / Apparel/Garments / Banks and Peters to market green grass collection
Banks and Peters to market green grass collection
04
Dec '09
Phillips-Van Heusen Corporation announced that it has licensed Jensan Apparel Corporation to produce and market a full range of golfwear for men, women and children under PVH's IZOD G brand.

Jensan's first IZOD G collection, set to arrive in stores in Fall 2010, will be distributed in green grass shops; golf, tennis and sporting goods stores; and specialty stores. The territory licensed to Jensan includes the United States, its territories and possessions, as well as Canada.

“The active, colorful personality of the IZOD brand has a long association with golf, and we're confident that our new relationship with Jensan will give the IZOD G label the direction and focus it needs to re-establish its presence and reach its very significant potential in the green grass and sports specialty channels,” said Allen Sirkin, President and Chief Operating Officer of Phillips-Van Heusen. “These channels continue to offer a tremendous opportunity for a collection that can answer the call for exciting fashion, innovative technology and excellent value.”

Based in Palm Beach Gardens, Florida, Jensan was formed by Steven Banks, Chief Executive Officer, and Gordon Peters, President, specifically to market the IZOD G brand to the green grass and sports specialty markets. The two also own the Tehama golf brand and will utilize Tehama's existing sales force and design team for the IZOD G line.

“PVH has earned a great reputation for supporting its brands and licensees with exemplary brand management and merchandising,” said Banks. “We're looking forward to working closely with the team at PVH to make the IZOD G brand an industry leader in golf apparel with great fashion and innovative function and strong operations and marketing to support it.”

Jensan's IZOD G collection for next Fall will consist of polos and other knit tops, woven sport shirts, pants, shorts, skorts, jackets and windshirts, as well as a selection of headwear.

Dating back to the 1930s, the active IZOD brand is licensed to 24 companies covering 27 different product categories in the U.S., as well as in five international markets.

Phillips-Van Heusen Corporation


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search