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Sportek Platinum line of women's activewear hits Zellers stores
Dec '09
The Sportek Platinum line of women's activewear hits Zellers stores exclusively across Canada this month. Sportek Platinum features high tech, high performance run, yoga and gym wear for women, with the quality of other high-end activewear lines on the market, but sold at a competitive price.

Zellers has partnered with Montreal-based manufacturer, UBI Apparel Inc. to develop this exclusive line of activewear.

"We now offer our female customers versatile wardrobe solutions through our Pure Alfred Sung Collection at Zellers, launched earlier this year," says Carrie Kirkman, GMM Zellers Ladies Wear, Accessories, Jewellery and Footwear. "Now we can provide stylish, high performance activewear at very accessible prices to support the healthy, energetic side of her life."

The line features core pieces inspired by trends, including sports bras, v-neck tees, and basic leggings; along with running pieces like zip jackets, tights and pants; yoga separates such as dance tees, yoga pants and capris; plus gym pieces, ranging from hoodies to fleece pants. All pieces are made with high tech, breathable fabric, designed to transfer moisture away from the skin, and offer seamless design in stretch material for ultimate comfort.

"Consumers are looking for quality and value in their active lifestyle apparel," says Kathy Van Ness EVP/CMO of UBI Apparel Inc. "We believe customers will enjoy the Sportek Platinum in-store shopping experience at Zellers and that they will find the activewear fresh and exciting."

Zellers is the mass merchandise retailer of the Hudson's Bay Company and is a leading Canadian mass merchandise department store chain with 279 locations in communities nationwide. Zellers has a greater focus on branded apparel and improved customer service. Official 2010 Canadian Olympic Team Replica Apparel is available at Zellers, and is exclusive to HBC.

Zellers Inc

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