Home / Knowledge / News / Apparel/Garments / B&B found creative winter solution for Denim Base
B&B found creative winter solution for Denim Base
16
Dec '09
12,500 metres of stainless steel pipes, 30 tons of steel, 20,000 nuts, bolts and steel plain washers as well as 5,000 square meters of plastic awning featuring air cushioned membrane, complete an unprecedented unique masterpiece of scenic architecture, which reaches along the entire front of the 400 metres long and over 12 metres high roofed airfield, making up a temporary facade on the site of the historical airport of Berlin-Tempelhof.

BREAD & BUTTER has mastered the architectural challenge and with its impressive construction not only makes the runway winter proof, but at the same time binds the modular steel pipe system into the creative staging of the BREAD & BUTTER as a functional “art of construction“.

In collaboration with System 180, a Berlin based enterprise that has specialised in the individual assembly of structural design solutions for architectural projects, within a few months alone an innovative and aesthetically pleasing wall construction was planned, tested and implemented. The modular steel pipe system, which enables superstructures of larger stability and maximum flexibility, was developed as early as the 1980's. System 180 realises several projects at home and abroad, in the areas of museum engineering as well as in the framework of design exhibitions and event productions. Furthermore, it acts as a producer of furniture for home and office, with a varied spectrum ranging from a single shelf to a full furnishing system.

90 % of the needed components for the new construction in the Denim Base are being produced in Berlin and exclusively manufactured for BREAD & BUTTER. The selected materials are extremely robust and durable and can be used for upcoming B&B events time and again.

The aspect of reusability, high functionality and simple elegance were a number one priority during the conception. The plastic awning featuring an air cushioned membrane in a diamond-pattern that covers the steel scaffold, is filled with air over eight units to on the one hand deter rain, snow or the icy January wind, and at the same time to function as a vacuum layer to keep the warm air from the radiant heaters inside the hall. Next to the necessary weather and warmth protection for the exhibitors and visitors in the Denim Base, the impressive structure offers brands such as BOSS Orange, CUSTO Barcelona, Desigual, DIESEL, G-Star RAW, Levi's and Wrangler the possibility of a new dimension of presentation for their collections. Through the up to 150 sqm large entrance portals, which can be individually designed by the brands as a lobby or check-in area, visitors can make their way via a tunnel to the surrounding outside pavilions. These newly developed destinations are up to 700 sqm in size and enable the brands a detailed presentation of their various worlds of experience. Above all, they offer plenty of space to accommodate a high number of visitors even during maximum frequency periods.

Also connected to the construction from the mid outside and reachable via the Denim Base is the “Original Sin Saloon“ – the winter solution for the Luna Park. In the approximately 3,000 sqm large, circular tent, the visitors of the BREAD & BUTTER will find a diverse range of catering over the three days of the event. The “Original Sin Saloon“ will be used for a number of evening events such as the B&B Opening Party.


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Urmil Arya

Sushila International, a well established textile organisation established ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search