Interactive brand engagement via SMS/URL placement on t-shirts
16 Dec '09
4 min read
The AMG roadmap includes expansion to other highly desirable demographics as well. The next targets are youth sports leagues (League Threadz), which will enable major national brands to reach community teams on a grassroots level, and young mothers (Baby Threadz), who will be asked to sign up for marketing programs with AMG's brand partners in exchange for free or discounted children's clothing.
Proven Need:
Tolia and Golden's experience running Campus Threadz provided keen insights into the need of student organizations to lower the cost of their custom apparel.
"Our customers frequently asked us to find sponsorships. We told them we would print a sponsor's logo but we didn't recruit them," Golden said. "After months of research and strategic planning, the three of us realized we could parlay that customer request into an interactive advertising platform that would help brands reach and cultivate key consumer audiences. With the right business model, we realized that custom apparel can be the way to the consumer's heart."
Tolia and Golden left jobs on Wall Street - Tolia with HSBC and Golden with Deutsche Bank - to develop the business plan and launch the company with Hays. They have signed their first brand partner, a digital marketing agency that is using the AMG platform for clients that want to reach the college student demographic, and have others in the pipeline.
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