Cece Feinberg Public Relations Inc. proudly announces is has been retained by clothing line Unaluna Inc. to create and execute a national public relations campaign. Cece Feinberg Public Relations will implement an on-going, proactive and focused media relations campaign to enhance Unaluna's position as a leader in chic, women's ready-to-wear fashion. The agency will increase the brand's presence in print and online media focusing on Unaluna's print-driven designs, versatility, and established loyal client following. The goal is to increase brand awareness by targeting the neo-traditional consumer.
The public relations campaign begins immediately in November 2009 by introducing the members of the fashion and lifestyle press to the entire collection of Unaluna's latest apparel. The new collection is a youthful and fashion-forward take on age-old sophistication, revamping classic items such as the "little-black-dress" for more modern yet elegant feel.
Childhood friends and Argentineans Irmgard Estelerich and Paola Lecointre united their design talents in 2001 to create Unaluna, a line of embellished corsets and custom made evening gowns. After gaining a loyal following, the brand evolved to include a broad range of women's apparel, and acclaim soon followed.