Home / Knowledge / News / Apparel/Garments / JWT launches Flyer's Collection
JWT launches Flyer's Collection
19
Dec '09
Just in time for the frantic holiday travel season, JWT New York has unveiled The Flyer's Collection: a line of exclusive (and fictional) travel products that make flying any airline a somewhat more JetBlue-like experience. These products are offered at The Flyer's Collection pop-up store in Manhattan's Meatpacking District, and in a gift guide on Facebook.

Some of the products include:

• The Extrago Sherpa Shirt - the suitcase you can wear instead of paying to check
• Leather in a Jar - instantly transforms ugly '70s fabric into something not entirely unlike JetBlue's luxurious leather seats
• Depth Goggles - to provide the illusion of legroom
• The Flight Eraser - to erase the memory of a bad flight
• The Knee Jockey - a bra for your knees
• The Marshpillow - provides both comfort for the uncomfortable and a delicious snack for the hungry

While the products are fake and the store is never actually open, the Flyer's Collection was designed by JWT to highlight how JetBlue is making flying better for everyone, even if you're not actually flying JetBlue.

JWT New York

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search