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Indus League plans to broaden its horizon
Dec '09
Apparel retailer Indus League Clothing, a Future group company, aims to open 16 new stores which will include exclusive showrooms for its brands Daniel Hechter, Indigo Nation and Scullers, as consumer spending seems to be increasing due to festive season.

The company is optimistic regarding its sales growth as it witnessed 30 percent sales improvement in November this year, against same month of last year. This year, the company opened nine retail stores and now plans to move into tier-II cities of the country such as Madurai and Vizag with its brands, John Miller and Indigo Nation.

The company has rejigged its marketing expenses. Its spending on advertisements is around 8 percent of its revenue, and it is using new channels to pass on its message to the masses, for instance, the company is planning big shows in colleges and universities for the promotion of its teen brand 'Jealous 21'. These new advertisement strategies are working well to retain customers, as per a company official.

It has been estimated that revenue of the company will rise to Rs. 4.5 billion next year. The company is also receiving more business from hyper-markets such as Brand Factory.

Earlier this year, the company tagged all its brand products with new entry-level price points as it witnessed falling growth rate along with plunge in sales in the retail sector. It reduced the prices of a new corporate line for women in Scullers by Rs 100 to Rs 799. This clothing line is now priced at Rs. 799-1,099, against the previous price tagged at Rs. 899-1,299.

Likewise, Indigo Nation shirts are now priced at an entry-level price of Rs 799 compared to its earlier price of Rs. 899.

Fibre2fashion News Desk - India

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