Home / Knowledge / News / Apparel/Garments / Indus League plans to broaden its horizon
Indus League plans to broaden its horizon
31
Dec '09
Apparel retailer Indus League Clothing, a Future group company, aims to open 16 new stores which will include exclusive showrooms for its brands Daniel Hechter, Indigo Nation and Scullers, as consumer spending seems to be increasing due to festive season.

The company is optimistic regarding its sales growth as it witnessed 30 percent sales improvement in November this year, against same month of last year. This year, the company opened nine retail stores and now plans to move into tier-II cities of the country such as Madurai and Vizag with its brands, John Miller and Indigo Nation.

The company has rejigged its marketing expenses. Its spending on advertisements is around 8 percent of its revenue, and it is using new channels to pass on its message to the masses, for instance, the company is planning big shows in colleges and universities for the promotion of its teen brand 'Jealous 21'. These new advertisement strategies are working well to retain customers, as per a company official.

It has been estimated that revenue of the company will rise to Rs. 4.5 billion next year. The company is also receiving more business from hyper-markets such as Brand Factory.

Earlier this year, the company tagged all its brand products with new entry-level price points as it witnessed falling growth rate along with plunge in sales in the retail sector. It reduced the prices of a new corporate line for women in Scullers by Rs 100 to Rs 799. This clothing line is now priced at Rs. 799-1,099, against the previous price tagged at Rs. 899-1,299.

Likewise, Indigo Nation shirts are now priced at an entry-level price of Rs 799 compared to its earlier price of Rs. 899.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search