Home / Knowledge / News / Apparel/Garments / Indus League plans to broaden its horizon
Indus League plans to broaden its horizon
Dec '09
Apparel retailer Indus League Clothing, a Future group company, aims to open 16 new stores which will include exclusive showrooms for its brands Daniel Hechter, Indigo Nation and Scullers, as consumer spending seems to be increasing due to festive season.

The company is optimistic regarding its sales growth as it witnessed 30 percent sales improvement in November this year, against same month of last year. This year, the company opened nine retail stores and now plans to move into tier-II cities of the country such as Madurai and Vizag with its brands, John Miller and Indigo Nation.

The company has rejigged its marketing expenses. Its spending on advertisements is around 8 percent of its revenue, and it is using new channels to pass on its message to the masses, for instance, the company is planning big shows in colleges and universities for the promotion of its teen brand 'Jealous 21'. These new advertisement strategies are working well to retain customers, as per a company official.

It has been estimated that revenue of the company will rise to Rs. 4.5 billion next year. The company is also receiving more business from hyper-markets such as Brand Factory.

Earlier this year, the company tagged all its brand products with new entry-level price points as it witnessed falling growth rate along with plunge in sales in the retail sector. It reduced the prices of a new corporate line for women in Scullers by Rs 100 to Rs 799. This clothing line is now priced at Rs. 799-1,099, against the previous price tagged at Rs. 899-1,299.

Likewise, Indigo Nation shirts are now priced at an entry-level price of Rs 799 compared to its earlier price of Rs. 899.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search