Home / Knowledge / News / Apparel/Garments / HK-based retailer adopts new approach to the apparel world
HK-based retailer adopts new approach to the apparel world
06
Jan '10
International retailer Giordano adopts a new approach to the apparel world, re-evaluating product lines and focusing on the essentials. While business continues to grow at a steady rate and expansion plans continue, Giordano's essentials product line, Giordano Junior and BSX presents strong growth opportunities.

During November, the Group experienced double digit growth across all brands; a clear indication that key markets are demonstrating signs of recovery.

Giordano Junior, the group's children's brand grew by more than ten per cent, not just for the month, but for the whole of 2009 to date. Giordano's youth brand, BSX, exclusively available in Saudi Arabia, has also witnessed an excellent reception and will continue to be an area of expansion for the group.

“The growth in these brands reflects consumer preference towards segmented clothing brands that cater to specific needs. The retail world has seen dramatic changes with consumer patterns changing rapidly. In times like this, a corporation needs to evaluate its stance, incorporating lessons learnt and investigating new business possibilities. The Middle East market is very dynamic and gives us the flexibility to explore new avenues or even revisit past successes,” said Ishwar Chugani, Executive Director, Giordano Fashions LLC. “Our new essentials range is a renewal of our strongest assets, our understanding of function and form, a selling point to customers who look for durability and quality.”

Renowned for their quality, both in their products and services, Giordano's 2009 strategy has helped them focus on the values that have served the brand well - Quality, Knowledge, Innovation, Service and Simplicity. Giordano was awarded Best Service Performance Brand by the Department of Economic Development in Dubai as part of the Dubai Service Excellence Scheme. “It is key not to compromise on service standards and maintaining a dialogue with customers. We believe that going that extra mile gives a brand the edge over the competition,” added Chugani.

Chugani commented that despite the market, Giordano's expansion plans in the Middle East are still moving onward.

With a global presence of 2000 stores, Giordano has grown into one of the leading retailers in casual apparel and has maintained and equally strong position in the Middle East.

While re-aligning the business strategy was a key objective, Giordano also made the effort to support the community and reinstated, Giothon, a community driven initiative introduced in 2002.

Giordano Fashions L.L.C


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search