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Blue By Yoo to make Sideout swimwear line
07
Jan '10
Cherokee Inc. a leading licensor and global brand management company, announced that it has entered into an exclusive agreement in the U.S. with Blue By Yoo for Women's, Junior's and Girl's swimwear for its Sideout brand.

Ron Yoo, President & CEO of Blue By Yoo, said, "The Sideout brand has a clean and marketable heritage and is synonymous with a California active lifestyle. We believe Sideout will be a significant part of our swimwear business and look forward to collaborating with The Cherokee Group on this project."

Jay Kester, Executive Vice President of Marketing for Cherokee Inc., said, "Blue By Yoo is another key addition to our wholesale network as beach related products are the foundation of the brand's essence. We are very pleased with the current wholesale network and look forward to much success. We continue to pursue additional category opportunities to enhance our Sideout brand."

Cherokee Inc

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