Home / Knowledge / News / Apparel/Garments / Blue By Yoo to make Sideout swimwear line
Blue By Yoo to make Sideout swimwear line
07
Jan '10
Cherokee Inc. a leading licensor and global brand management company, announced that it has entered into an exclusive agreement in the U.S. with Blue By Yoo for Women's, Junior's and Girl's swimwear for its Sideout brand.

Ron Yoo, President & CEO of Blue By Yoo, said, "The Sideout brand has a clean and marketable heritage and is synonymous with a California active lifestyle. We believe Sideout will be a significant part of our swimwear business and look forward to collaborating with The Cherokee Group on this project."

Jay Kester, Executive Vice President of Marketing for Cherokee Inc., said, "Blue By Yoo is another key addition to our wholesale network as beach related products are the foundation of the brand's essence. We are very pleased with the current wholesale network and look forward to much success. We continue to pursue additional category opportunities to enhance our Sideout brand."

Cherokee Inc

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search