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Elena Brower to represent adidas Yatra Image collection
Jan '10
The new adidas spring/summer '10 women's collection gets a fresh twist with Elena Brower joining the team line-up of adidas Global Trainers. She will kick off the new season representing the feminine and sleek adidas Yatra Image collection.

Elena Brower, a certified Anusara yoga teacher from New York and founder and co-owner of Virayoga, has been teaching yoga for more than twelve years and is a respected and trusted teacher throughout the yoga and fitness industry. Her life-enhancing and highly affirmative Anusara methodology will enrich the adidas Global Trainer Team, making yoga accessible to everyone to make you better.

Elena offers her own distinct voice and vision in yoga. She delivers a high standard of adidas yoga to students and teachers worldwide. “My motivation is to serve. Serving others so they can serve in their own lives,” says the yogi master. Elena likes sharing her passion for yoga and experience with people worldwide. She has been hosting yoga events around the world in unique locations, such as at the MoMA in New York, and she will be hosting unique yoga sessions as well as the adidas Fitness Academy, taking place several times a year where instructors from all over the world get exclusive sessions with our fitness experts.

For her yoga classes Elena will be wearing the Yatra collection, currently the best sustainable range adidas has developed within the brand, which is part of the adidas Better Place Program. The Yatra range features Yatra Image products, Yatra Graphic and Yatra Studio pieces, and focuses especially on Mind & Body related activities with great feminine looks.

Clean silhouettes, a great love of print artwork and rich, soft, hand-feel fabrics will keep Elena comfortable during her workouts. For her favourite workout of a long, slow yoga session, Elena will wear her key outfit from the Yatra Image line: the Yatra Image Tank in Core Magenta (Art. No.: P43083) and the Phantom coloured Yatra Image ¾ Tight (Art. No.: P43079). The outfit provides an ultra-comfortable and sleek look, and is completed with the fashionable Yatra Image Cover Up piece. (Art. No. P43077).

The new Yatra Line went into retail in December 2009 and is available in the adidas Sport Performance Concept Stores.


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