Just in time for Valentine's Day, Macy's introduces the Little Red Dress (LRD). Designed and produced by I•N•C International Concepts®, this stunning silhouette is available only at Macy's and on www.macys.com. Beginning on January 31st through March 21st, the LRD will retail for $69 with 10-percent of the sales price of each dress to be donated to the American Heart Association. Now there's no excuse for women not to go red!
Heart to Heart
The American Heart Association and Macy's stores across the country are inviting women to a casting call to "Speak Up" for their hearts. Armed with a message and a platform on which to share it, those affected by heart disease can share the choices they make to live a heart-healthy lifestyle, empowering others by example. Women who share their stories have the chance to become a spokesperson for the cause – representing Go Red For Women in marketing materials, at events, on GoRedForWomen.org and possibly in a national television special about women and heart disease.
Speak Up! casting call events will be held in many cities across the US, and at select Macy's stores. The in-store events will take place throughout the month of February beginning on the weekend of February 5th. To find a casting call in your area and see the most up-to-date list of cities, please visit GoRedForWomen.org.
And the Beat Goes On
Macy's has helped the American Heart Association bring awareness to this movement that speaks directly to women of diverse cultures and ethnicities. In 2008, the Macy's Go Red For Women Multicultural Fund was created to specifically educate, promote and distribute good heart-health information to African American and Hispanic women. The Fund's goal is to reach these women through broadcast and print vehicles, as well as support education through the Multicultural Scholarship Fund. To date, Go Red For Women and Macy's have partnered with Selecciones magazine, Word Network TV and Radio One Inc. to produce grass roots events, public service announcements and literature to ensure their respective audiences are well informed.
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