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National flag scarves create waves
Feb '10
Scarves with pattern of Republic of China's national flag became a hit during the official flag hosting ceremony held on January 1, to commemorate the start of 2010. Following the observance of the ceremony, there has been a hike in the popularity of these scarves.

Hsiao Ming-tsun, President, Soxlink Co., a sock manufacturer in Changhua County in Central Taiwan, informed that, owing to the success of the scarves, which during the ceremony were grabbed amid furious scuffles within no time, has acquired several orders from quite a few international brands.

He stated that, the company has signed contracts to manufacture socks, scarves and textile hats for several international companies. Amid them are sport shoe manufacturers Adidas, Nike and Reebok, as well as Pierre Cardin. He also added that Walt Disney Co. has commissioned them to fabricate a collection for children based on company's cartoon movie toy story's theme.

Hsiao, who is in hosiery business now for over 40 years and whose company is amongst the world's leading producers, said that even though the conventional labor-intensive hosiery industry is confronted with the rising menace from inferior sock Chinese products, he is firm on preserving company's roots in Taiwan and is not intending to shift production to China.

Apart from producing goods as per contract requirements, the company will also develop its own brand name by going-in in for production of value-added products like, "bamboo shoot socks", functional stockings and personal protective gear, he added.

Fibre2fashion News Desk - India

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