Home / Knowledge / News / Apparel/Garments / Olympics is going green with Coca-Cola uniforms
Olympics is going green with Coca-Cola uniforms
16
Feb '10
Coca-Cola staff at Winter Olympics will sport uniforms made of recycled bottles as the Company delivers on its commitment to a green Vancouver Games.

Each uniform contains up to 120 used plastic bottles. The uniforms are part of a series of pioneering initiatives to create Coca-Cola's first ever zero waste, carbon-neutral sponsorship at the Games.

Coca-Cola, which has been supporting the Olympic Movement since 1928, is sponsoring the Winter Games which open today.

The green initiatives:
Zero waste: Achieved through the use of sustainable packaging and by ensuring 100 per cent collection of all plastic (PET) containers used throughout Olympic venues. More than 800 Coca-Cola concentrate barrels are being reused as recycling bins throughout the Olympic venues.

Carbon neutral: Introducing leading edge technologies including HFC free coolers and a fleet of hybrid carts and delivery vehicles to reduce greenhouse gas emissions, with all emissions offset.

The Company will be using wood salvaged from the pine-beetle epidemic in British Columbia to produce café furniture for the athletes' village and delivering its drinks using a fleet of diesel-electric hybrid heavy-duty vehicles and electric cars within the venues.

This first zero waste, carbon-neutral sponsorship takes the baton from the Beijing Games where the Company was awarded the first 'green medal' by Greenpeace for using climate-friendly coolers and vending machines in all official venues.

The Coca-Cola Company is committed to taking the same approach in London in 2012:

Coca-Cola GB President Sanjay Guha said: "The Vancouver Winter Olympics will set a gold standard for Coca-Cola and we are committed to adopting the same approach for London 2012. Being a sustainable business is the right thing for our customers, business and the environment. We are committed to being a leader and the prize is inspiring communities across the globe to take action on the environment."

Coca-Cola is determined to help make London 2012 as green as possible and fully supports the LOCOG vision: 'to use the power of the Games to inspire change'. Ambitious plans are in development to minimise waste and water use and to cut carbon emissions. The Company is particularly focused on building on work already underway to drive recycling levels up in GB.

In partnership with WRAP, Coca-Cola is establishing 80 Recycle Zones by 2011, making it easier for consumers to recycle when they are out and about. There are already 34 live Zones in high profile locations from Thorpe Park, Manchester Airport and the London Eye to shopping centres, hospitals, university campuses and city centre locations. Recycle Zones are also set up at outdoor events such as music festivals and sports events like the Newquay Surf Classic and Epsom Derby. Over 50 tonnes of recyclable material has been collected to date.

The Coca-Cola Company

Must ReadView All

Courtesy: BGMEA

Apparel/Garments | On 27th Feb 2017

'Brands & buyers should help Bangladeshi factory owners'

Brands and buyers should come forward to help factory owners in...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: PT Indonesia Taroko Textile

Textiles | On 27th Feb 2017

Taiwan's Lealea to buy Tarako textile plant in Indonesia

Taiwan based textile manufacturer Lealea Enterprise Company, one of...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search