Home / Knowledge / News / Apparel/Garments / Olympics is going green with Coca-Cola uniforms
Olympics is going green with Coca-Cola uniforms
16
Feb '10
Coca-Cola staff at Winter Olympics will sport uniforms made of recycled bottles as the Company delivers on its commitment to a green Vancouver Games.

Each uniform contains up to 120 used plastic bottles. The uniforms are part of a series of pioneering initiatives to create Coca-Cola's first ever zero waste, carbon-neutral sponsorship at the Games.

Coca-Cola, which has been supporting the Olympic Movement since 1928, is sponsoring the Winter Games which open today.

The green initiatives:
Zero waste: Achieved through the use of sustainable packaging and by ensuring 100 per cent collection of all plastic (PET) containers used throughout Olympic venues. More than 800 Coca-Cola concentrate barrels are being reused as recycling bins throughout the Olympic venues.

Carbon neutral: Introducing leading edge technologies including HFC free coolers and a fleet of hybrid carts and delivery vehicles to reduce greenhouse gas emissions, with all emissions offset.

The Company will be using wood salvaged from the pine-beetle epidemic in British Columbia to produce café furniture for the athletes' village and delivering its drinks using a fleet of diesel-electric hybrid heavy-duty vehicles and electric cars within the venues.

This first zero waste, carbon-neutral sponsorship takes the baton from the Beijing Games where the Company was awarded the first 'green medal' by Greenpeace for using climate-friendly coolers and vending machines in all official venues.

The Coca-Cola Company is committed to taking the same approach in London in 2012:

Coca-Cola GB President Sanjay Guha said: "The Vancouver Winter Olympics will set a gold standard for Coca-Cola and we are committed to adopting the same approach for London 2012. Being a sustainable business is the right thing for our customers, business and the environment. We are committed to being a leader and the prize is inspiring communities across the globe to take action on the environment."

Coca-Cola is determined to help make London 2012 as green as possible and fully supports the LOCOG vision: 'to use the power of the Games to inspire change'. Ambitious plans are in development to minimise waste and water use and to cut carbon emissions. The Company is particularly focused on building on work already underway to drive recycling levels up in GB.

In partnership with WRAP, Coca-Cola is establishing 80 Recycle Zones by 2011, making it easier for consumers to recycle when they are out and about. There are already 34 live Zones in high profile locations from Thorpe Park, Manchester Airport and the London Eye to shopping centres, hospitals, university campuses and city centre locations. Recycle Zones are also set up at outdoor events such as music festivals and sports events like the Newquay Surf Classic and Epsom Derby. Over 50 tonnes of recyclable material has been collected to date.

The Coca-Cola Company

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X