Home / Knowledge / News / Apparel/Garments / DownEast Basics to allow 'Sneak Peek' at MAGIC
DownEast Basics to allow 'Sneak Peek' at MAGIC
17
Feb '10
DownEast Basics a high-style, low-price fashion retailer, will debut its new spring line and offer a summer “sneak peek” to the wholesale and fashion industry at the MAGIC Marketplace (booth 75411).

DownEast Basics expanded its product offerings in late 2009, and will continue to introduce new styles. In the past 12 months, the brand introduced its own denim line, seasonal sweaters, and a more complete accessories line including jewelry, scarves and handbags.

Some highlights of DownEast Basics' new spring 2010 line include:

• Elegant, draped Top Tier Skirt: Side-swept layers elongate the body, and the skirt's soft lavender hue can be treated as a neutral to pair with almost any color of the season.
• True Love Boyfriend Jeans: With a nod to deconstructed, menswear-inspired clothing, these destroyed denim, slouchy, straight leg jeans are made to fit a woman's curves.
• Ruffled Bonjour Top: This cap-sleeve top with a double ruffle neckline is fun, flirty and ultra-feminine.
• Jeweled bibs and bold necklaces: Spring runways consistently showcased bold necklaces, like DownEast Basics' Pink Rhinestone Bib Necklace, as a key accessory to complete a look. Note: Select pieces of the DownEast Basics accessory line are now available to wholesale customers.
• Still Life Skirt and Layering Tees & Camis: Neutral hues with pops of color are a fashion trend found in the Still Life Skirt that features a splash of tangerine. DownEast Basics also continues to offer its layering basics in a color selection ranging from soft hues to bold brights to complement any look.

DownEast Basics experienced significant growth in 2009 despite a downturn that affected much of the retail industry. The company will build on its growing customer base by expanding its retail footprint with 8 to 12 new locations in 2010.

The company owes its growth to an emphasis on value – something that customers are looking for right now. “The strength of the DownEast Basics line comes from our commitment to offering high-quality, stylish products at very affordable prices,” said Jonathan Freedman, Vice President of Apparel, DownEast Basics.

“We strive to make cost-efficient choices as a company, which allow us to keep the lowest possible overhead and pass valuable savings along to our customers. In particular, our 'high-design looks on a bargain basement budget' philosophy has allowed us to keep growing even in today's tighter economy,” Freedman said.

DownEast Basics

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X