Home / Knowledge / News / Apparel/Garments / Rogers & Cowan to support Life in the Fab Lane
Rogers & Cowan to support Life in the Fab Lane
03
Mar '10
Kimora Lee Simmons and Phat Fashions have selected Rogers & Cowan as their agency of record. The leading entertainment marketing and PR agency will develop and implement an extensive, multi-tiered media relations campaign designed to broaden awareness and elevate the profiles of Phat Fashions and Kimora Lee Simmons. The announcement was jointly made by the President of Baby Phat and Phat Fashions Creative Director Kimora Lee Simmons, Vice President of Marketing and Public Relations Kate Sullivan and Rogers & Cowan CEO Tom Tardio.

Rogers & Cowan will be responsible for providing strategic communications counsel and execution to support Kimora Lee Simmon's personal publicity, launching Kimora's new fragrance "Dare Me" in March of 2010, as well as promoting Ms. Simmons reality series "Kimora: Life in the Fab Lane" which airs on the Style Network, premiering on Sunday, March 21 at 9pm EDT/PDT. Senior Vice President Maggie Gallant will lead the Rogers & Cowan team for KLS from the agency's New York office while Associate Vice President Jeff Raymond will direct efforts from the Los Angeles office.

"We are thrilled to be partnering with the team at Rogers & Cowan. They understand every facet of our business, from entertainment to the merchandising and the branded fashion products we create. They know how to proactively integrate into Kimora's multifaceted world and will take the business to another level. We look forward to working closely with the New York and Los Angeles team, " commented Kate Sullivan, Vice President of Marketing and Public Relations.

CEO Tom Tardio stated, "The agency is very excited to be working with Phat Fashions and Kimora Lee Simmons, the creative visionary and designer behind the premiere female fashion and lifestyle brand, Baby Phat. We are committed to aligning the agency's diversified marketing resources to implement an aggressive media relations and marketing program to support Kimora Lee Simmons and Phat Fashions as they introduce a new season of 'Life in the Fab Lane' and launch several new lifestyle brand extensions."

Kimora Lee Simmons


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.6%
No
13.4%
Skip
9.0%

Total Votes: 67

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.2%
No
28.4%
Skip
10.4%

Total Votes: 67

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.1%
No
10.4%
Skip
4.5%

Total Votes: 67

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.6%
No
11.9%
Skip
13.4%

Total Votes: 67


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search