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Launch of VS PINK & MLBP Co-Branded Collection
16
Mar '10
Victoria's Secret (VS) PINK and Major League Baseball Properties (MLBP) announced the launch of an exclusive assortment of co-branded merchandise featuring the names and logos of the Boston Red Sox, Chicago Cubs, Chicago White Sox, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Minnesota Twins, New York Mets, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals, marking the first professional sports relationship for VS PINK.

This unique line features VS PINK's highly recognizable brand iconography outfitted with the names and logos of 11 Major League Baseball teams. The collection will launch on March 16, 2010 in more than 100 Victoria's Secret stores spanning each of these teams' markets, as well as on website. The co-branded merchandise will include tees, sweats, hoodies, tanks and shorts.

"Major League Baseball continuously seeks opportunities to provide our female fans, one of the most important segments of our fan-base, with new ways to display their pride in their favorite team," said Howard Smith, Senior Vice President, Licensing, Major League Baseball. "Victoria's Secret PINK features high-quality, fashionable products and we are thrilled to bring fans this co-branded collection. We are confident this line will appeal to our fans as we get ready to start our 2010 season."

Victoria's Secret PINK


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