Home / Knowledge / News / Apparel/Garments / Launch of VS PINK & MLBP Co-Branded Collection
Launch of VS PINK & MLBP Co-Branded Collection
16
Mar '10
Victoria's Secret (VS) PINK and Major League Baseball Properties (MLBP) announced the launch of an exclusive assortment of co-branded merchandise featuring the names and logos of the Boston Red Sox, Chicago Cubs, Chicago White Sox, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Minnesota Twins, New York Mets, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals, marking the first professional sports relationship for VS PINK.

This unique line features VS PINK's highly recognizable brand iconography outfitted with the names and logos of 11 Major League Baseball teams. The collection will launch on March 16, 2010 in more than 100 Victoria's Secret stores spanning each of these teams' markets, as well as on website. The co-branded merchandise will include tees, sweats, hoodies, tanks and shorts.

"Major League Baseball continuously seeks opportunities to provide our female fans, one of the most important segments of our fan-base, with new ways to display their pride in their favorite team," said Howard Smith, Senior Vice President, Licensing, Major League Baseball. "Victoria's Secret PINK features high-quality, fashionable products and we are thrilled to bring fans this co-branded collection. We are confident this line will appeal to our fans as we get ready to start our 2010 season."

Victoria's Secret PINK

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search