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Brand8000 & AAAB Collection launched
Mar '10
Brand8000, which incorporates the exclusive clothes, ranges 8000Red, 8000Pink, 8000Black and the National kit for the Amateur Athletics Association of Barbados, (AAAB) has launched at the National Stadium in Barbados. This has given 8000inc the platform to exhibit the official National Team clothes, designed by Brand8000, part of the 8000inc Group.

On average during the 5 days of the games 35,000 people have passed through the gates. Due to the massive exposure at the event, on television and radio, Brand8000 has sold out completely of all ranges currently in stock, which includes shirts, T-shirts, running vests and shorts for both men and women. To supply this unexpected demand, additional high volume orders have already been placed with the factory, ready to stock the on-line boutique, which will be on line later this week.

To cover disappointment of customers who did not get the chance to purchase their choice of AAAB clothing, Brand 8000 staff has taken advance orders, which will be filled in the coming week when additional stock supplies arrive in Barbados. Customers have also been made aware of the online shop which will be operational this week - ahead of schedule to cope with demand.

Thomas Kelly, CEO 8000inc, stated, "We were expecting high interest in the Brand 8000, AAAB clothing collection launch as we strategically targeted this event for the product launch, and we are extremely pleased that we hit this on target. Although we sold out completely of the clothing before the end of the games, we have taken advance orders to satisfy the demand. But more importantly, we now have an accurate record of customers buying habits to add additional items to the product range. Now we await the launch of the online shop, with an already loyal customer base and advance sales, this gives us the opportunity to raise the bar and exceed our initial targets."


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