Home / Knowledge / News / Apparel/Garments / dELiA*s Q4 retail results in line with revised expectations
dELiA*s Q4 retail results in line with revised expectations
25
Mar '10
dELiA*s Inc a direct marketing and retail company comprised of two lifestyle brands primarily targeting teenage girls and young women announced the results for its fourth quarter and fiscal year ended January 30, 2010.

Robert Bernard, Chief Executive Officer, commented, "Our fourth quarter retail results were in line with our revised expectations, reflecting the merchandise challenges we experienced at the start of the quarter. While our retail segment sales trends were negative, we were able to drive increased merchandise margin through improved inventory management. In the direct segment, our increased promotional activity did not drive revenues to the extent we had anticipated. While overall sales were soft, we were able to deliver our targeted expense reductions and were pleased with our ending inventory and cash positions."

Mr. Bernard continued, "Spring sales are still negative due to our merchandising challenges. Taking into consideration current trends, our focus in 2010 will be on increasing productivity in our existing stores through improved merchandising and leveraging our enhanced systems. In our direct business, we will remain focused on improving the productivity of our mailings and our web marketing. We expect lower direct segment sales, with higher margins, in the first half of the year due to significantly lower clearance inventory levels as compared to Spring 2009. With the focus on improving sales productivity, we anticipate scaling back our store expansion plans for 2010 compared to 2009, limiting our capital expenditures and prudently reducing costs. We expect these initiatives to enable us to end the year with $40 million to $45 million in cash."

Click here for more details.

dELiA*s Inc


Must ReadView All

Textiles | On 26th Jun 2017

US initiates probe into PSF imported from 5 nations

The department of commerce of the US has initiated investigations for ...

Textiles | On 26th Jun 2017

Braskem invests in polypropylene production facility in US

The Board of Directors of Braskem, one of the largest producer of...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search