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Quick Response strategy optimizes service to customer
Apr '10
Apparels have a short product life cycle, which compels the industry to focus increasingly on the consumer preferences, as a way to meet these challenges. The process of quick response is initiated then. QR was introduced as a new business strategy in the US textile/apparel pipeline by the American Apparel Manufacturers Association (AAMA).

Today, consumers want to personalize the style, fit and color of the clothes they buy, and require high quality customized products at low prices with faster delivery. This process uses information technology, flexible processes, and organizational structures to deliver a wide range of products and services that meet specific needs of customers on a mass scale obviously in right time.

The global clothing industry has become more competitive than ever, and cheap imports from low labor cost countries have made it more difficult for fashion retailers to maintain quality and profitability in clothing. At the same time, speed to market has become a critical factor for success of a new product, especially in the fast fashion clothing industry.

Quick Response is a comprehensive business strategy incorporating time-based competition, agility and partnering to optimize the supply system, and service to customers.

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Fibre2fashion News Desk

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