Jackson added, “As a brand, we want to be socially responsible and believe in giving something back when provided the opportunity. It's this belief that led us to the partnership with Autism Speaks, a truly amazing organization that does so much to address issues surrounding autism throughout the world. We feel good knowing that the brand's success will directly benefit the ongoing studies to research and hopefully cure autism.”
A number of the NBA's biggest stars have pledged to support the apparel line in an effort to help battle autism. Jackson has already enlisted the support of former NBA stars Mitch Richmond and Byron Russell as well as other professional athletes including NFL player Ephraim Salaam of the Houston Texans.
TV and online spots will air throughout the months of May and June, while the NBA playoffs are in full swing.
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