Home / Knowledge / News / Apparel/Garments / Lay Flat Collar Undershirts won't stretch/take on wavy shape
Lay Flat Collar Undershirts won't stretch/take on wavy shape
18
May '10
Hanes has launched a new men's underwear marketing campaign starring basketball great Michael Jordan in a new television commercial that shows Hanes Lay Flat Collar undershirts will never suffer from wavy "bacon necks" like other shirts. The marketing campaign kicked off Sunday, May 16, and will continue airing on high-profile cable entertainment and sports programming.

As part of his 20-year relationship with America's No. 1 men's underwear brand¹, Jordan will star in humorous ads set in an airplane that find him trapped next to a chatty carpet salesman (Rick) with whom he has nothing in common except Hanes Lay Flat Collar Undershirts. The multifaceted marketing campaign will be brought to life through humorous television and radio commercials, Internet content pieces, and digital activations.

The latest Hanes campaign reinforces the brand's continued commitment to providing superior comfort. Hanes Lay Flat Collar innovation was born out of research that addresses consumer concerns about the importance of a collar that keeps its shape and does not become wavy (referred to as "bacon neck" in the new ads). This innovation is now available in the fastest-growing men's underwear category: dyed tops. Hanes now offers Lay Flat Collar Dyed Undershirts across all Hanes Men's Pocket Undershirts and Dyed Crews. Additionally, beginning this year, all Hanes products will carry the Comfort Guarantee seal, which reinforces the brand's commitment to superior comfort with a money-back guarantee.

"Hanes products are in nearly nine out of 10 U.S. households and comfort is our biggest priority, which is why we are constantly creating new innovations that make people look and feel better," said Sidney Falken, senior vice president, Hanes brand. "Our Hanes Lay Flat Collar Undershirts have been a great success, and we are very proud to now offer this feature in our dyed undershirts. The innovation ensures that the undershirt fits the way it's supposed to and the collar does not become wavy like cooked bacon – no matter how many times you wear and wash it."

New Airplane-Theme Ads Take Flight
The new ads, created by The Martin Agency of Richmond, Va., kicked off the campaign on May 16 on Fox's NASCAR Autism 400 and ABC's NBA playoff games. The ads will continue to air on select Major League Baseball games in June on TNT, high-profile NBA Conference Final games and Fox's NASCAR Coke 600. Radio ads will run on ESPN Radio on shows such as "Mike & Mike in the Morning" and during the Major League Baseball All-Star Game. Highlights from the digital campaign include multiple Homepage Roadblocks on websites such as Fox Sports, UGO Gaming, and Yahoo! Sports. Additionally, rich media banners will appear across Yahoo! Travel, Yahoo! Music and NBA.com.

"Bacon Neck" is the first of two television spots and highlights the worn and wavy shape the collar of an old undershirt takes on over time. The spot features Michael Jordan on a plane sitting next to Rick who is perturbed by a fellow passenger who keeps looking in their direction. Rick, now established as a clueless-yet-amusing seat mate, jokes about the man's undershirt. Rick whispers to Michael to check out the man's "bacon neck," describing his undershirt collar as "all curled up like bacon in the pan." Rick references how he and Michael – much to Michael's amusement - look like twins in their "Lay Flats." The humorous spot and the bacon neck terminology reinforce that no matter how many times you wear it, Hanes Lay Flat Collar Undershirts won't stretch or take on a wavy shape. A voice-over concludes with, "the Lay Flat Collar. Lays flat. Won't bacon. Only from Hanes."


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search