Home / Knowledge / News / Apparel/Garments / Eco fashion brand Rapanui wins Sustainability Award
Eco fashion brand Rapanui wins Sustainability Award
25
May '10
A small Eco Fashion brand from the Isle of Wight has won the Sustainable Business Awards for its commitment to sustainability and passion for doing business the right way. The brand, co founded by two under-25 year old brothers is the youngest business to win the award.

Rapanui, founded by brothers Martin and Rob Drake-Knight in early 2008 was commended for its spirit and holistic approach to sustainability.

Rapanui make clothes out of organic natural fabrics in a wind powered factory audited by the Fairwear Foundation. The brand promotes local economic and social sustainability by using local businesses and running charity events.

Judges highlighted the company's traceability tool as a key reason why they were chosen as the winners: Rapanui make it easy and convenient for customers to find out where their clothing comes from and how it is made using interactive maps and a Wikipedia style encyclopaedia of their product life cycle on their website; traceability that is years ahead of the industry.

Other initiatives highlighted by the judges included Rapanui's reduction of carbon on key lines by 80 percent in the past year.

“The award is fantastic recognition for our holistic approach to sustainability. So far eco-fashion has been about new fabrics and new ways of manufacturing. We think sustainability is about designing new ways of businesses communicating with consumers, opening up a dialogue with consumers rather than talking at them” said Rob.

“Our traceability technology allows us to do that and allows the market forces of demand and supply to work for sustainability. It's great to be recognised by our peers for what we think is the right way to do business. We hope that this award inspires others to think about how they do business, it proves that you can be successful in what you believe in, whether you wear flip flops or a suit” said Mart.

Rapanui on Sustainability:
The brand says that it's not that people don't care, it's just they don't know, and believe that talking to customers more is key to sustainability. The result is an interactive map format with images, video, facts and figures where shoppers can investigate the complete product lifecycle on page, “packaged simply so that consumers can shop quickly with a conscience.”

The brand's website also hosts a live Wikipedia style resource packed with information about their supply chain, where consumers can find out where clothing comes from, how it is made and ask questions on anything – from planting the seed to stacking on the shelf.

“So far eco-fashion has been about new fabrics and new ways of manufacturing. We think sustainability is about designing new ways of businesses communicating with consumers, opening up a dialogue with consumers rather than talking at them. Our traceability technology allows us to do that and allows the market forces of demand and supply to work for sustainability” said Rob.


Must ReadView All

Courtesy: Fashion Revolution/Fashion Transparency Index

Apparel/Garments | On 23rd Apr 2018

Transparency helps in swiftly alerting brands

Disclosing key supplier, supply chain and operational information...

Japan’s clothing imports up 4% in fiscal 2017

Apparel/Garments | On 23rd Apr 2018

Japan’s clothing imports up 4% in fiscal 2017

Japan’s imports of clothing and accessories increased by 4 per cent...

Courtesy: Fashion Revolution/Fashion Transparency Index

Fashion | On 23rd Apr 2018

Top global fashion brands now more transparent

Fashion Revolution’s Fashion Transparency Index 2018 reveals Adidas...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search