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Sits at the natural waist with Bodsana Elimiline pant
28
May '10
Upstate New York yogawear company Bodsana has launched with a capsule collection of yoga pants designed for the woman who is underserved in today's activewear market. All Bodsana yoga pants sit at the natural waist and the company offers their signature Elimiline pant with a built-in panty that extends to mid-thigh with lace trim to create a streamline, slimming look with no lines.

odsana Founder Nancy Causey, co-owner of the Half Moon Yoga Barn in Millbrook, NY, saw a gaping void in the yogawear market for women of her age, the “boomer babes” of the world. “The Elimiline pant was created from a need -- my need. Being a yoga teacher, I live in yoga pants and panty lines were a constant issue. I also have a small handlebar problem (you know, 'muffin top') and I am also past wanting to show my navel. I was desperate for a stylish pant that would not hang too low, “ explains Nancy.

The idea for Bodsana started when Nancy found a yoga pant that she loved because it sat at her natural waist. However, panty lines and 'handle bars' continued to plague her. Around the same time she discovered a pair of underwear, both expensive and delicate, that held her in and didn't produce unsightly panty lines. She asked a local dressmaker if the two garments could be merged into one. “The process wasn't easy, but it was comfortable and flattering, and every time Nancy wore this pant someone would ask her if she had lost weight. This amused her at first and then she became inspired. Wouldn't everyone want to look as though they had lost weight while wearing their yoga pants?

Bodsana pants are made in the USA. The first Bodsana pants went into production in the beginning of 2009 and the company has built a following throughout Millbrook, NY and the neighbouring towns all through word of mouth buzz. Nancy has found that women who fall in love with the pants tend to buy 4 or 5 five pairs because they can be worn for many things other than yoga. “At its core it's simply a flattering pant that can be dressed up or down, and for that same reason they are great for travel as well,” explains Nancy.

Bodsana


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