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Dickson brings AE brand to Hong Kong, China
Jun '10
American Eagle Outfitters, Inc. announced plans to open retail stores in Hong Kong and China. The company has signed an exclusive franchise agreement with Dickson Concepts (International) Limited, a leading international retail company that operates more than 400 stores throughout Asia. Together, the companies plan to open a series of stores over the next several years. The first three are planned for early 2011 in Hong Kong, Beijing and Shanghai. American Eagle Outfitters introduced its brand in the Middle East in March of this year with stores in Dubai and Kuwait.

“There is significant appetite for the American Eagle Outfitters brand internationally, and we are excited to bring our high-quality, affordable fashion to customers in China and Hong Kong,” said Jim O'Donnell, chief executive officer, American Eagle Outfitters, Inc. “Dickson's tremendous experience with some of the most prestigious and valuable brands in the world makes them the ideal partner for this region.”

Mr. Dickson Poon, Group Executive Chairman of Dickson Concepts (International) Limited, commented, “I am excited that Dickson Concepts has entered into this exclusive franchise agreement with American Eagle Outfitters. There is a burgeoning demand for trendy young fashion in Asia, and I am very confident that American Eagle Outfitters will achieve the same level of phenomenal success in Asia as in its home market of North America.”

The American Eagle stores in China and Hong Kong will offer the complete AE seasonal assortments, as well as intimates and dormwear lines from aerie by American Eagle. American Eagle Outfitters will provide merchandising and marketing input, while Dickson Concepts will handle all operational functions.

American Eagle Outfitters operates more than 1000 stores worldwide, and through its e-commerce business, ships merchandise to 76 countries.

American Eagle Outfitters Inc

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