Home / Knowledge / News / Apparel/Garments / Aquascutum launches Debut Golf Collection
Aquascutum launches Debut Golf Collection
15
Jun '10
Aquascutum, the British luxury fashion brand, announce a new business venture with TPD Luxury Solutions to develop the debut Aquascutum Golf Collection.

The collection, which will comprise mens and womenswear, stays true to the spirit of Aquascutum in terms of technical innovation, luxury and style. Knitwear, incorporating the iconic Aquascutum house check in fine gauge cottons and cashmeres, mix together with the latest in waterproofing technology on performance outerwear to offer a new defining era in golfwear. The palette incorporates navy, ochre and white with flashes of fresh sky blue. Classic sports colours of black, bold red and grey mixing with pastel shades of pink, green and orange give breadth to the collection.

'The launch of the Aquascutum Golf Collection marks a new and exciting phase in the development of the brand. In terms of product, it sits alongside our main collections perfectly while giving us the opportunity to speak to a new type of customer. The technically innovative outerwear also reflects our original brand mission – to protect from the inclement British climate, now both on and off the course', comments Belinda Earl, Aquascutum Chief Executive.

Adam Scott, the internationally acclaimed professional golfer is the exclusive brand ambassador for the collection. Adam is an extremely gifted golfer with a natural flair for the game and a down to earth charm off the course which make him a very special sportsman. On the newly formed partnership Adam comments, "I am excited to be working with such an internationally recognised brand as Aquascutum. The brand new collection offers a unique approach to golf apparel combining performance with an exceptional style. I am proud to be Aquascutum's brand ambassador and I look forward to introducing the new product line at the U.S. Open."

'Tim Dally, TPD Luxury Solutions CEO comments, 'We have the perfect combination, our team's comprehensive experience in the luxury golf industry, Aquascutum's heritage as the classic British luxury ready to wear fashion brand and the exclusive endorsement of Adam Scott.''

Tim is one of the luxury apparel and sport industry's most experienced operators with 30+ years experience working with many leading brands.

Aquascutum was founded in 1851 by high quality tailor John Emary with the mission to provide stylish protection from the unpredictable British weather. John Emary invented and patented the innovative technique of shower-proofing wools and was the first to introduce rain repellent cloth.

Aquascutum


Must ReadView All

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Courtesy: IVL

Textiles | On 26th Jul 2017

IVL completes PTA capacity expansion in Europe

Indorama Ventures Public Company Ltd (IVL), a global chemical...

Textiles | On 26th Jul 2017

Vietnam’s textile & garment exports cross $13bn in H1

Vietnam earned $13.... billion from textile and garment exports in...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X