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Aquascutum launches Debut Golf Collection
15
Jun '10
Aquascutum, the British luxury fashion brand, announce a new business venture with TPD Luxury Solutions to develop the debut Aquascutum Golf Collection.

The collection, which will comprise mens and womenswear, stays true to the spirit of Aquascutum in terms of technical innovation, luxury and style. Knitwear, incorporating the iconic Aquascutum house check in fine gauge cottons and cashmeres, mix together with the latest in waterproofing technology on performance outerwear to offer a new defining era in golfwear. The palette incorporates navy, ochre and white with flashes of fresh sky blue. Classic sports colours of black, bold red and grey mixing with pastel shades of pink, green and orange give breadth to the collection.

'The launch of the Aquascutum Golf Collection marks a new and exciting phase in the development of the brand. In terms of product, it sits alongside our main collections perfectly while giving us the opportunity to speak to a new type of customer. The technically innovative outerwear also reflects our original brand mission – to protect from the inclement British climate, now both on and off the course', comments Belinda Earl, Aquascutum Chief Executive.

Adam Scott, the internationally acclaimed professional golfer is the exclusive brand ambassador for the collection. Adam is an extremely gifted golfer with a natural flair for the game and a down to earth charm off the course which make him a very special sportsman. On the newly formed partnership Adam comments, "I am excited to be working with such an internationally recognised brand as Aquascutum. The brand new collection offers a unique approach to golf apparel combining performance with an exceptional style. I am proud to be Aquascutum's brand ambassador and I look forward to introducing the new product line at the U.S. Open."

'Tim Dally, TPD Luxury Solutions CEO comments, 'We have the perfect combination, our team's comprehensive experience in the luxury golf industry, Aquascutum's heritage as the classic British luxury ready to wear fashion brand and the exclusive endorsement of Adam Scott.''

Tim is one of the luxury apparel and sport industry's most experienced operators with 30+ years experience working with many leading brands.

Aquascutum was founded in 1851 by high quality tailor John Emary with the mission to provide stylish protection from the unpredictable British weather. John Emary invented and patented the innovative technique of shower-proofing wools and was the first to introduce rain repellent cloth.

Aquascutum

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