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Bodywear brand expands to offer women's outerwear
22
Jun '10
CALIDA is expanding its product range to offer women's outerwear as of August. The small, exquisite collection includes knitwear and basics that will quickly become new favourites thanks to their natural materials and attention to detail.

The small premium knitwear collection includes various pullovers, a variety of cardigans and some basic tops. Accessories such as shawls complement the selection. The individual garments are made primarily of natural fibres such as merino wool, cashmere, alpaca or cotton, and will entice wearers with their unique, natural sensation on the skin.

The simple, refined design and superior attention to detail of the new tops in finer and heavier natural knitted fibres will appeal to everyone. Genuine and uncomplicated, they reflect the trend towards basics and separates made for combining. Each garment also stands on its own and emphasizes every self-confident woman's individuality and modern, personal style.

The autumn/winter collection will be available in August in select Calida Stores in Switzerland and Germany, as well as on the official Calida Online Store. Expanding its offer and developing new product segments are part of CALIDA's strategic direction. Three years ago, the swimwear collection was introduced and established itself successfully. It was expanded this season with beachwear. With this additional segment, Calida is now offering its accustomed quality for outerwear.

Calida Group


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