Home / Knowledge / News / Apparel/Garments / Founder of Charming Charlie bags E&Y Award
Founder of Charming Charlie bags E&Y Award
Jul '10
Charming Charlie, a fashion accessory boutique, announced that Charlie Chanaratsopon, CEO and founder, received the Ernst & Young Entrepreneur Of The Year 2010 Award in the retail category in Houston & Gulf Coast Area. According to Ernst & Young LLP, the award recognizes outstanding entrepreneurs who are building and leading dynamic, growing businesses. Charlie Chanaratsopon was selected by an independent panel of judges, and the award was presented at a gala event at the Omni Hotel Houston on June 24, 2010.

“I am so grateful to have been selected as the winner, but I look at this as a team award more than a personal award. Charming Charlie could not be where it is today without my team,” stated Chanaratsopon.

Chanaratsopon, a commercial real estate professional, founded Charming Charlie in 2004 in his hometown of Houston, TX. Parlaying his Columbia graduate business school office hours into business consulting sessions and his personal line of credit into funding, Chanaratsopon was able to manifest his retail vision into a reality when a tenant from one of his shopping centers backed out of their lease.

The concept was unique to the market, especially amid a sea of struggling apparel-based retailers. Chanaratsopon and team incubated the women's accessory concept in Houston and methodically tested different product mixes, visual merchandising schemes and even fixtures. Chanaratsopon also found it key to listen to the consumer through customer surveys and by analyzing sales trends.

The end result was a combination of an upscale fashion accessory boutique experience, value-oriented price points, a broad selection to suit any personal consumer aesthetic and a merchandising scheme based on color instead of category. So, if a shopper was looking to accessorize a red outfit, she could very easily find all of her accessory options in red. Charming Charlie was positioned to be a consumer success and a complement to other retailers, creating a universal fit in most shopping centers and malls.

Charming Charlie, the Houston fashion accessory boutique, began their expansion across Texas in 2006 and now has over 55 stores in 14 states mainly across the southeastern United States.

Charming Charlie

Must ReadView All

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Courtesy: IVL

Textiles | On 26th Jul 2017

IVL completes PTA capacity expansion in Europe

Indorama Ventures Public Company Ltd (IVL), a global chemical...

Textiles | On 26th Jul 2017

Vietnam’s textile & garment exports cross $13bn in H1

Vietnam earned $13.... billion from textile and garment exports in...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search