Home / Knowledge / News / Apparel/Garments / Nike announces leadership changes in China & North America
Nike announces leadership changes in China & North America
20
Jul '10
NIKE, Inc. announced new geographic leadership in Greater China and North America in a continued effort to drive and accelerate growth in Nike's largest geographic markets.

Nike is pleased to announce Nike veteran Craig Cheek will become Vice President and General Manager of Greater China. Craig Cheek most recently served as Vice President and General Manager of Nike's North America geography overseeing growth in the United States and Canada. Cheek has a proven ability to drive and lead large businesses and has been instrumental in building Nike's business in the North American geography. Cheek has a deep understanding of the Nike consumer and through his 20-year career with the company has continued to drive innovative strategies through product, sales and marketing. Cheek has held various senior management roles in the sales, product development and general management areas of Nike. In this role, Cheek will report to Gary DeStefano, President of Global Operations for Nike and replaces Willem Haitink, who will now become Vice President and General Manager of Converse's EMEA (European, Middle East and Africa) business.

In this new role, Haitink will oversee the Converse business outside of the UK and will report to Nick Stowe, Senior Vice President of Converse International. Haitink has been responsible for driving strong growth across Greater China for the past five years and has established Nike as a clear market leader in this geography. During this time, Haitink was responsible for leading the team through a successful Beijing Olympic Games, building Nike's brand, increasing consumer connections and elevating and expanding Nike's retail presence. He has been with Nike for more than 15 years holding several senior leadership roles including General Manager of Nike Mexico and Nike's Central, Eastern Europe, Middle East and Africa businesses.

Elliott Hill, an experienced and results-driven leader, will replace Cheek to lead the North American geography. Most recently, Hill served as Vice President of Global Retail charged with delivering on Nike's potential for growth and innovation in the company's direct to consumer business. With Hill's leadership, Nike continued to drive brand growth and competitive separation in a challenging market. Hill has more than 22 years of experience with Nike and has held various senior level management roles within the company's sales, product and retail organizations around the world. In his new role as Vice President and General Manager of North America, Hill will report to Gary DeStefano, President of Global Operations.

"Willem Haitink has led Nike's Greater China business to achieve strong growth, and now we look forward to Craig Cheek taking the lead and continuing the momentum in this important geography," said Gary DeStefano, President of Global Operations. "Craig will lead us forward to achieve our goal of doubling our size in China by 2015. Our brand in North America remains strong and Elliott Hill will continue to deepen our lead across this geography. With Hill's experience, we will continue to connect with consumers by focusing on our category offense and by elevating the retail experience across all channels of distribution."

NIKE Inc


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search