Home / Knowledge / News / Apparel/Garments / Nike announces leadership changes in China & North America
Nike announces leadership changes in China & North America
20
Jul '10
NIKE, Inc. announced new geographic leadership in Greater China and North America in a continued effort to drive and accelerate growth in Nike's largest geographic markets.

Nike is pleased to announce Nike veteran Craig Cheek will become Vice President and General Manager of Greater China. Craig Cheek most recently served as Vice President and General Manager of Nike's North America geography overseeing growth in the United States and Canada. Cheek has a proven ability to drive and lead large businesses and has been instrumental in building Nike's business in the North American geography. Cheek has a deep understanding of the Nike consumer and through his 20-year career with the company has continued to drive innovative strategies through product, sales and marketing. Cheek has held various senior management roles in the sales, product development and general management areas of Nike. In this role, Cheek will report to Gary DeStefano, President of Global Operations for Nike and replaces Willem Haitink, who will now become Vice President and General Manager of Converse's EMEA (European, Middle East and Africa) business.

In this new role, Haitink will oversee the Converse business outside of the UK and will report to Nick Stowe, Senior Vice President of Converse International. Haitink has been responsible for driving strong growth across Greater China for the past five years and has established Nike as a clear market leader in this geography. During this time, Haitink was responsible for leading the team through a successful Beijing Olympic Games, building Nike's brand, increasing consumer connections and elevating and expanding Nike's retail presence. He has been with Nike for more than 15 years holding several senior leadership roles including General Manager of Nike Mexico and Nike's Central, Eastern Europe, Middle East and Africa businesses.

Elliott Hill, an experienced and results-driven leader, will replace Cheek to lead the North American geography. Most recently, Hill served as Vice President of Global Retail charged with delivering on Nike's potential for growth and innovation in the company's direct to consumer business. With Hill's leadership, Nike continued to drive brand growth and competitive separation in a challenging market. Hill has more than 22 years of experience with Nike and has held various senior level management roles within the company's sales, product and retail organizations around the world. In his new role as Vice President and General Manager of North America, Hill will report to Gary DeStefano, President of Global Operations.

"Willem Haitink has led Nike's Greater China business to achieve strong growth, and now we look forward to Craig Cheek taking the lead and continuing the momentum in this important geography," said Gary DeStefano, President of Global Operations. "Craig will lead us forward to achieve our goal of doubling our size in China by 2015. Our brand in North America remains strong and Elliott Hill will continue to deepen our lead across this geography. With Hill's experience, we will continue to connect with consumers by focusing on our category offense and by elevating the retail experience across all channels of distribution."

NIKE Inc

Must ReadView All

Textiles | On 22nd Feb 2017

Bangladesh exporters want duty-free access to US, Brazil

Garment and apparel exporters of Bangladesh are seeking duty-free...

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search