Home / Knowledge / News / Apparel/Garments / Twin sisters appointed as envoys of Exceed Company
Twin sisters appointed as envoys of Exceed Company
27
Jul '10
Exceed Company Ltd., one of the leading domestic sports and leisurewear brands in China, announced that it has engaged Singaporean twin sisters Miko Bai Wei-Fan and Yumi Bai Wei-Ling of By2, a popular Taiwan-based musical group, to act as the Company's official product series spokespersons.

As part of the agreement, the eighteen-year-old duo have completed an ad campaign for Exceed's upcoming fall and winter apparel line and filmed a television commercial to build awareness of the Xidelong brand; they will continue to participate in a variety of promotional activities going forward. The first Exceed TVC featuring By2 will launch on China Central Television Channel 5 (CCTV-5) on July 26, 2010.

Commenting on the announcement, Shuipan Lin, Exceed's founder, Chairman and CEO, said, "It is with great enthusiasm that we welcome the members of By2 as Exceed's official spokespersons and ambassadors of the Xidelong brand. Miko Bai and Yumi Bai exemplify the convergence of fashion and sports; their innovative talent, dynamic personalities and high-energy performances embody Exceed's core values of energy and happiness. We are confident that the duo's popularity will help continue to raise the profile of our products and the Xidelong brand, and, furthermore, encourage overall fitness and healthy exercise among China's youth."

Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second- and third-tier cities in China.

Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps.

Exceed Company Ltd

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Courtesy: NEJ

Apparel/Garments | On 24th Jan 2017

NEJ fully acquires Bills Khakis from Source Capital

Provider of reverse logistic excess inventory solutions for specialty ...

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search