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Naturana launches eco-friendly swimwear line
28
Jul '10
The swimwear collection „ Irma La Douce“ from Gomaringen based German company NATURANA will feature BIOPHYL, a sustainable ecotextile product from ADVANSA.

“Irma La Douce“ is a collection for the fashion-conscious woman, who sets a high value on extravagance and high quality materials. The integration of BIOPHYL follows the increasing demand for eco-friendly textiles. The offer comprises a Triangle Bikini with removable inserts as well as a Bandeaux-Neckholder Bikini with removable cups. Both models are characterized by distinctive beads applications.

The fabrics for the new products are supplied by Italian Piave Maitex, a manufacturer of circular and warp knits based in Feltre, who develops and produces in Italy since 1908 extremely successful quality fabrics for underwear and swimwear.

BIOPHYL fabrics are made of ECO-Polyester yarns, that are based on an innovative Polyester-Polymer. These yarns do not only guarantee a high colour brilliance and softness in touch but also provide the fabrics with an excellent stretch and recovery, ensuring a very pleasant wearing comfort.

The product managemt team at NATURANA comments: „ The new Irma La Douce collection that will be in trade as of march 2011 will especially distinguish these benefits: The material is super soft to the skin, supremely resilient and therefore very comfortable but at the same time easy to care for. It is simply made for swimwear ! But for us it is also important that BIOPHYL minimizes the use of fossile resources and contributes to the reduction of CO2 emissions “.

Luicano Colasanto, Market Manager at Advansa: „ We should add that this material absorbs less water and offers quicker drying than Polyamide, it is stain repellent and has a high durability. Other pluses of BIOPHYL are thermosettability, UV/chlorine resistance, ironability and certification according to the Oeko-Tex Standard 100 with the highest possible Class 1, which also includes the category for baby articles”.

In comparison to standard polyester and nylon, commonly used in swimwear and to which BIOPHYL is an alternative, CO2 output associated with production of the polymer is up to 63% lower. This contributes to reduction of the greenhouse effect. A simultaneous energy saving of up to 30% conserves additional resources.

ADVANSA Marketing GmbH


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