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Mike 'The Situation' Sorrentino signs with Serious Pimp
Jul '10
Snoop Dogg and Bishop Don “Magic” Juan welcomed Jersey Shore's Mike “The Situation” Sorrentino to the Serious Pimp board to support the company's rapid growth. With its unique blend of hip hop style and MMA-attitude, Serious Pimp has taken a dominant position in the world of clothing, sunglasses, and accessories; and plans to bring their west coast flair to the east coast through The Situation's wide reaching mass appeal.

“We've expanded our presence rapidly in markets across the country and overseas,” said Serious Pimp Founder and CEO, Damian Kutzner. “The Situation's swagger, attitude, and confidence resonates with the Serious Pimp image. We're very excited to welcome him to the board.”

The Situation's first task is to expand Serious Pimp's clothing line by adding his own line of custom clothing, sunglasses, and accessories.

“Certainly we believe Mike is an exceptional talent and is more than able to bring west coast style to the east coast; and subsequently bring his confidence, attitude, and personal style to Serious Pimp,” said MPS Entertainment CEO Marc Sorrentino. “We're very confident we'll be able to blend the two coasts and bring them together through fashion.”

“I'm very excited to unveil my Serious Pimp clothing line to the public,” said Mike Sorrentino aka The Situation. “My company, MPS Entertainment, has worked very closely with Serious Pimp to develop a line that captures the style and confidence that is my trademark. Being 'The Situation' means that confidence cannot be bought and certainly cannot be thrown away. The new clothing line embodies the look of a Serious Pimp; it looks good and feels great on you.”

MPS Entertainment CEO Marc Sorrentino also noted that Mike “The Situation” Sorrentino recently came out with a club hit that included Fatman Scoop, DJ Class, and Disco Fries. Given the caliber of hip hop artists on Serious Pimp's board there undoubtedly will be some new sounds emerging from this Serious Pimp and MPS Entertainment business collaboration.

Serious Pimp's line includes sunglasses, accessories, and clothing that blend the hip-hop style of Snoop Dogg and Tha Dog Pound with MMA attitude. Serious Pimp recently partnered with several large retail stores across the United States, the UK, Australia and Japan.

Serious Pimp designs sunglasses, accessories, and clothing that blend Hip Hop style with MMA attitude. Since its inception in 1999, Serious Pimp has been a supporter of extreme sports including mixed martial arts. Over the years the company sponsored a long list of fighters. Created by serial entrepreneur and business mogul, Damian Kutzner, Serious Pimp sunglasses and clothing is worn by entertainers and MMA fighters such as Snoop Dogg, Tha Dogg Pound, the Bishop Don Juan, Kimo Leopoldo and Jake Shields.

Serious Pimp

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