Home / Knowledge / News / Apparel/Garments / Mike 'The Situation' Sorrentino signs with Serious Pimp
Mike 'The Situation' Sorrentino signs with Serious Pimp
30
Jul '10
Snoop Dogg and Bishop Don “Magic” Juan welcomed Jersey Shore's Mike “The Situation” Sorrentino to the Serious Pimp board to support the company's rapid growth. With its unique blend of hip hop style and MMA-attitude, Serious Pimp has taken a dominant position in the world of clothing, sunglasses, and accessories; and plans to bring their west coast flair to the east coast through The Situation's wide reaching mass appeal.

“We've expanded our presence rapidly in markets across the country and overseas,” said Serious Pimp Founder and CEO, Damian Kutzner. “The Situation's swagger, attitude, and confidence resonates with the Serious Pimp image. We're very excited to welcome him to the board.”

The Situation's first task is to expand Serious Pimp's clothing line by adding his own line of custom clothing, sunglasses, and accessories.

“Certainly we believe Mike is an exceptional talent and is more than able to bring west coast style to the east coast; and subsequently bring his confidence, attitude, and personal style to Serious Pimp,” said MPS Entertainment CEO Marc Sorrentino. “We're very confident we'll be able to blend the two coasts and bring them together through fashion.”

“I'm very excited to unveil my Serious Pimp clothing line to the public,” said Mike Sorrentino aka The Situation. “My company, MPS Entertainment, has worked very closely with Serious Pimp to develop a line that captures the style and confidence that is my trademark. Being 'The Situation' means that confidence cannot be bought and certainly cannot be thrown away. The new clothing line embodies the look of a Serious Pimp; it looks good and feels great on you.”

MPS Entertainment CEO Marc Sorrentino also noted that Mike “The Situation” Sorrentino recently came out with a club hit that included Fatman Scoop, DJ Class, and Disco Fries. Given the caliber of hip hop artists on Serious Pimp's board there undoubtedly will be some new sounds emerging from this Serious Pimp and MPS Entertainment business collaboration.

Serious Pimp's line includes sunglasses, accessories, and clothing that blend the hip-hop style of Snoop Dogg and Tha Dog Pound with MMA attitude. Serious Pimp recently partnered with several large retail stores across the United States, the UK, Australia and Japan.

Serious Pimp designs sunglasses, accessories, and clothing that blend Hip Hop style with MMA attitude. Since its inception in 1999, Serious Pimp has been a supporter of extreme sports including mixed martial arts. Over the years the company sponsored a long list of fighters. Created by serial entrepreneur and business mogul, Damian Kutzner, Serious Pimp sunglasses and clothing is worn by entertainers and MMA fighters such as Snoop Dogg, Tha Dogg Pound, the Bishop Don Juan, Kimo Leopoldo and Jake Shields.

Serious Pimp


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X